updated 09:10 am EDT, Tue April 27, 2010
AdMob March data reveals flagship phone usage
The flagship Android and iPhone devices are the models that dominate mobile Internet traffic, according to new data from AdMob. Among Apple devices, the iPhone 3GS had by far the most use at 39 percent of all its hardware; the Motorola Droid had almost as much control of Android phones at 32 percent of all Google's traffic. Apple remained the leader and held on to 46 percent of traffic worldwide after Android and Symbian gained slightly to reach 25 and 21 percent each.
Among iPhone devices, the analysts found a relatively even split between the second-generation iPod touch (25 percent of all Apple traffic) and the iPhone 3G (20 percent). The HTC Hero was the next most popular in Android phones at 19 percent. The devices occupying the bottom of the ranks were in stark contrast, however: while the original iPhone logically accounted for just two percent due to its age, the critically well-received Nexus One also occupied just as little market share. Google's strategy of only selling the Nexus One through its own site, and refusing to advertise beyond its search page, is believed to have hurt the phone's chances.
The study also highlighted the fragmentation of Android that has created problems for app development on the platform. While HTC and Motorola have near total control of Android at 43 and 44 percent each, only 35 percent of all phones are running either Android 2.0 or 2.1. The largest portion, 38 percent, is now running the nearly year-old Android 1.5, while 26 percent is running 1.6.
Apple's relatively tight control its platform in turn has kept it relatively in sync, as nearly all devices, 95 percent, run some form of iPhone 3 firmware. The stats also show that nearly all of the current iPhone and iPod user base will support iPhone 4 as only the original iPhone and iPod touch are ineligible.