updated 02:05 pm EDT, Wed April 28, 2010
Apple hints at integrating search with Siri buy
An FTC filing today revealed that Apple has quietly bought out Siri. The deal gives Apple the creator of an iPhone personal assistant app that can automatically handle common tasks through searches, such as hailing a cab or buying tickets for a movie at a nearby theater. Apple hasn't publicly confirmed the deal outside of the FTC or mentioned its terms.
The deal doesn't amount to a full, traditional web search engine but is one of the first instances of Apple buying directly into a search business that could pit itself against Google. The latter has some special search features of its own but hasn't specialized in directly linking its searches to accomplishing tasks outside of relatively simple, experimental projects like Google Shopper for Android. Google Mobile App currently allows voice search, but only as a replacement for generic searches.
Apple's acquisition potentially gives it an edge in the mobile arena as a whole by providing official hooks on the iPhone, iPod and iPad for intelligent searches rather than requiring that developers make their own solutions or simply using an existing engine. [via Robert Scoble]