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ASUS: Netbooks still likely to outsell iPad, other tablets

updated 11:45 am EDT, Fri April 30, 2010

ASUS CEO doesn't see iPad overtaking netbooks

Tablets like the iPad won't overtake netbooks in the near future, ASUS chief Jerry Shen told the press at a conference discussing its latest results on Friday. Shen acknowledged that Apple had kickstarted the tablet market but insisted that the iPad and other tablets were in a different market and didn't truly overlap. Tablets are "cloud computing" devices that need the Internet to be effective where netbooks often hold most of their content locally, the CEO argued.

He went on to argue that tablets wouldn't have even taken off without Apple getting involved. "If it weren't for Apple this market would develop a lot more slowly," he said.

The statements were made even as ASUS planned to hedge its bet and launch the Eee Pad at Taiwan's Computex show in early June. It has reportedly been refined in its later development to better compete against the iPad.

In spite of separating tablets from netbooks, Shen hinted that the first-generation Eee Pad may share similarities with netbooks through its OS. The initial model will run "Microsoft software," he said. Short of using the now aging Windows Mobile platform, the decision would necessitate using a desktop version of Windows, as Windows Phone 7 isn't due to ship until late summer or the fall.

Later versions are expected to use either Android or Chrome, but their releases and the Windows tablet will hinge on how the tablet market is faring in June.

By Electronista Staff


  1. DanielSw

    Fresh-Faced Recruit

    Joined: Aug 2009


    Party crashing

    These would-be competitors to the iPad will be disappointed as they don't seem to have a clue as to what exactly the iPad is. Merely adding ports and junk while not violating Apple patents will leave them with awkward gadgets no one will understand or want.

  1. cmoney

    Mac Enthusiast

    Joined: Sep 2000


    cloud computing

    sorry buddy, but my ipad is as much a cloud computing device as my netbook. i have music videos, movies, books, songs all stored locally and use the ABC and Netflix apps when I have net access. same behavioral pattern as my netbook.

    i think netbooks will continue to outsell tablets for one reason: price.

  1. msuper69

    Professional Poster

    Joined: Jan 2000


    Quiz time...

    "...netbooks often hold most of their content locally..."

    Where is the disconnect in the above quote?

  1. vriva

    Fresh-Faced Recruit

    Joined: Apr 2010


    comment title

    Um, Jerry, netbook, NETbook, "net"book. net book???

  1. B9bot

    Fresh-Faced Recruit

    Joined: Dec 2008


    That's what they said about the iPod and iPhone

    Funny how things repeat themselves. They said the very same thing with the iPod when it came out. Then the iPhone, now both outsell everything in the market. The iPad is next to repeat exactly that.

  1. testudo

    Forum Regular

    Joined: Aug 2001


    Re: Cloud computing

    And yet everyone talks about how the iPad is the killer device to bring cloud computing to the masses.

  1. CaribouDave

    Fresh-Faced Recruit

    Joined: Oct 2006


    Remember His Name

    ASUS chief Jerry Shen. Remember his name in a year when he is proven totally wrong.

  1. charlituna

    Fresh-Faced Recruit

    Joined: Sep 2009


    1 million in 28 days

    that's the ipad sales. US only

    so now I'm curious, how many did each of these netbooks sell in their first 28 days. and in how many markets were they selling during that time.

    i bet no one hit 1 million in a single market in the first 28

  1. facebook_Justin

    Via Facebook

    Joined: Jun 2010


    comment title

    Being that the netbooks run Windows (usually), the iPad is 20000 times better then any netbook. When netbook makers get back into the Linux game, instead of including that vile pile of trash some people like to call an operating system on them (Windows 7), then I will look into a netbook. And I hope the rest of the world follows as well.

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