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Droid Incredible selling out despite little hype

updated 04:20 pm EDT, Fri April 30, 2010

Verizon's Droid Incredible a surprise hit

Early updates have hinted that the Droid Incredible has at least partly sold out in its first day of sales. In the New York and New Jersey areas, some stores have run entirely dry of the Android phone while others have run low. Online, Verizon has had to repeatedly delay shipments and now won't start shipping new orders until May 7th.

While the possibility exists that low supply is causing the shortages, the pattern mirrors one encountered with the Motorola Droid in November, where Verizon had brisk sales that weren't necessarily complete sellouts but which lasted for a long period. At one point, Verizon was selling as many as 525,000 Droids a month.

If sustained, the sales would mark Verizon's second major success for an Android phone in less than a year and would be all the more significant for the lack of promotion. The carrier has a TV ad and has been promoting the Incredible on the front of its website, but the amount of marketing has been small compared to the full attack from this past fall. Besides numerous TV spots, the Droid was greeted by a special Times Square ad and enough attention that it drew significant lineups at some stores.

The Incredible is Verizon's most advanced phone of any kind far and brings a number of firsts, such as its AMOLED multi-touch screen, a fast 1GHz chip and an 8-megapixel camera.

Verizon has regularly been in the hunt for a "halo" phone to serve as an alternative to the iPhone but has yet to reach similar numbers, even with numbers that have commonly been regarded as very successful. AT&T continues to siphon away some of Verizon's customers as a third of AT&T's 2.7 million iPhone activations were from those new to the network, many of which would have been from Verizon. [via SAI]



By Electronista Staff
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Comments

  1. akulavolk

    Fresh-Faced Recruit

    Joined: Oct 2007

    +6

    Hmmm?

    "has at least partly sold out" "some stores have run entirely dry"

    How can you "partly" sell out of something? Is that like being partly dead, or partly pregnant?

    Yeah. I read the article. I'm just not sure that some stores running out counts as sold out.

  1. Eldernorm

    Fresh-Faced Recruit

    Joined: Sep 2007

    +1

    Problem is...

    The problem is that Verizon wants to suck all your money too. Vcast this, that and the other. Buy it there and you are stuck there.

    iPhone. Its only on AT&T.

    Just a thought,
    en

  1. FastAMX79

    Junior Member

    Joined: Sep 2000

    +3

    little hype?

    I work in radio, and let me tell you we have had 7 VZW copy changes in the last 3 days between Mother's day specials and the HTC Incredible and all the spots are being changed to the Incredible. There is a MAJOR marketing push towards the Incredible.

  1. Jonathan-Tanya

    Fresh-Faced Recruit

    Joined: Oct 2004

    0

    They move fast

    Htc is good at cranking out handsets....not a bad strategy in that market.

    i'm looking forward to the low cost, no contract phones later this year.

  1. chirpy22

    Junior Member

    Joined: Jan 2006

    -3

    memory

    I don't understand why I have only seen Droid phones with only of 8GB memory? More memory alone is a reason to get on iPhone for the same price.

  1. canonsucks

    Fresh-Faced Recruit

    Joined: Apr 2010

    +1

    The Network

    It all comes down to the network.

    Folks are finding Verizon works in places AT&T doesn't, like rural areas.

    I hope the Incredible, despite its goofy name, sells well and fuels the competition with iPhone.

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