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Adobe vows the "best" HTML5 tools

updated 02:10 pm EDT, Wed May 5, 2010

Adobe says won't ignore HTML5 for Flash

Adobe isn't going to avoid HTML5 development to drive Flash, company CTO Kevin Lynch said in a brief talk today. He argued that Adobe didn't see the universal standard as a threat and would make "great" tools to produce for HTML5. Whether that would involve Flash-to-HTML5 conversion, a more advanced Dreamweaver or other tools wasn't part of the discussion.

"It's not about HTML5 versus Flash," he told TechCrunch. "They're mutually beneficial. The more important question is the freedom of choice on the web."

Adobe has been a part of HTML5 development and has repeatedly said it supports the web standards, although it has also trumpeted Flash as the dominant container for Internet video.

Lynch went on to criticize Apple's restriction against developing iPhone with apps but argued that the company was somehow blocking companies from developing third-party apps. In the case of a remote-controlled helicopter steered by an iPhone app, he asserted that Apple was preventing companies from creating equivalent code for Android or other platforms.

"If you look at what's going on now, it's like railroads in the 1800s," Lynch said. "People were using different gauged rails. Your cars would literally not run on those rails. That's counter to the web. The rails now are forcing people to write for a particular OS, which has a high cost to switch."

The stance is partly guided by Adobe's interest in making Flash the centerpiece of mobile app development but does also reflect concerns about the cost of cross-developing when the iPhone is included. Writing apps for both the iPhone and another platform is potentially costly as it would now require producing at least two main versions, with one made using Flash and the other Xcode or another native Objective C tool.

Adobe may feel the matter is a legal issue and is rumored to have prompted an FTC investigation into possible antitrust violations by limiting platform development to its own software, although critics have argued that Apple should be free to control its own platform.



By Electronista Staff
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Comments

  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005

    +4

    Wow ...

    Tools blithering about tools.

  1. Gorkinox

    Fresh-Faced Recruit

    Joined: Sep 2007

    +7

    Pointless battle

    Make HTML5 the standard; problem solved. HTML5 should be the standard because it is free to develop with. By Adobes own argument people should use HTML5 because it cost more to develop with Flash (you need to buy Flash ) So, if you develop your stuff using HTML5 from the get go you will be ahead of the game. The other option is stop developing for Apples products. If people stop developing for Apple products Apple will have to change their stance or risk loosing business. I truly believe a lot of this has to do with the fact that Adobe relegated Apple hardware to second class citizen status, and now it is coming back to bite them in the arse.

    Comment buried. Show
  1. canonsucks

    Fresh-Faced Recruit

    Joined: Apr 2010

    -14

    Dude's got a point

    Apple's idea of "open" standards is, design to THEIR own set of standards, for each of THEIR proprietary platforms, or else. It's the classic "our way or the highway" approach.

  1. rvhernandez

    Fresh-Faced Recruit

    Joined: Apr 2005

    +14

    CS6

    Dear Customers,
    Yes, here at Adobe we knew all about HMTL5 when we were developing CS5. We also knew that if we pushed out our useless work we've done with integrating Flash into all the suite apps now instead of waiting and doing it right, we could then get another $600 or $700 form you in 12 months. Oh yeah, we're not going for a 18-24 month cycle this time, that's right, we'll be raping you for more money in 12 months when everybody is abandoning Flash for HTML5.

    PS, all the bugs left in CS5 from CS4 are included for free with CS6!

    Thank you for your continued money,
    Shantanu Narayen

  1. siromega

    Fresh-Faced Recruit

    Joined: Jun 2009

    +6

    Except that they aren't...

    "If you look at what’s going on now, it's like railroads in the 1800s," Lynch said. "People were using different gauged rails. Your cars would literally not run on those rails. That’s counter to the web. The rails now are forcing people to write for a particular OS, which has a high cost to switch."

    Except for that Apple has absolutely no problem with people writing apps in HTML5/JS that work across dfifferent phone platforms. Phonegap has been OK'd with Apple as a development tool. You can still access the device's GPS, accelerometer, camera, and most other features.

  1. bdmarsh

    Fresh-Faced Recruit

    Joined: Feb 2006

    +3

    not the same as railroads

    analogy does not work without without modernizing it... it is more like rail engines that can have the wheels changed easily to fit the different rails... the engine stays the same.

    Comments from cross-platform software & game developers will describe how the core is ultimately the same, but they use the specific APIs for the particular OS for the best results with each OS. So the cost is higher than a checkbox to compile for a new OS, but you get better results (feels more like a native app in each OS)

  1. kerryb

    Fresh-Faced Recruit

    Joined: Aug 2001

    +6

    I smell desperation

    I'm enjoying all the lame comments coming out of Adobe these days, don't know how any of what they are saying is helping their case. Bringing in the authorities to investigate is a waste of taxpayers money and everyone's time. Even Microsoft the king of do it our way or the highway is onboard with HTML 5, the next IE (9?) will be using the "same train rails" as everyone else minus Adobe. Unfortunately the Macromedia buyout was not stopped by the same authorities Adobe is looking to help protect that huge investment (the purchase of Flash). The consumers lost out with Adobe's only competitor disappeared now it's Adobe's time to suffer when the market for its dated software is going bye bye.

  1. JulesLt

    Fresh-Faced Recruit

    Joined: Jul 2005

    +2

    Railways

    It's a good analogy, because we can also see the problems caused by adopting a standard.

    By supporting 100 year old engines and rolling stock, we have also limited progress (compare standard train stock with Japanese bullet trains, German ICE, Channel Tunnel, and various non-standard local transit schemes).

    For a long time, Windows was practically the standard for software development (and that is the opportunity Adobe sees with Flash, hence why they are fighting hard).

    The killer question to fire back is - if Flash was the dominant runtime, would we have seen anything like the iPhone - it would be dependent on Adobe to implement multi-touch, velocity scrolling, etc.

  1. kerryb

    Fresh-Faced Recruit

    Joined: Aug 2001

    0

    Talk big about nothing

    Adobe is bluffing about HTML 5 tools and Apple and pretty much everyone in the industry sees it as such. There is no way they are giving up on their mega mistake investment in Flash any time soon. Often companies have a "did not see that coming" moment like the importance of mobile computing in Adobe's case. The Flash hog just can't slip its big a** into a mobile phone and have enough room to dance. Unfortunately for Adobe it bet the farm on the wrong technology. Statements from Adobe in this article show no clear vision, a PR smokescreen to hide their real intentions to milk anything they can get out of the purchase of Macromedia (Flash) and keep themselves from being another footnote in the tech history books.

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