updated 11:20 am EDT, Tue May 11, 2010
Orange and T-Mo union has quick impact
Orange and T-Mobile today firmed up most of their plans for their new UK merger. The two will keep their names but operate under the Everything Everywhere banner and will share the same network. Roaming on each other's network will be free later this year and should eventually see both share a single large coverage map.
The union should also simplify retail and will let the combined entity go beyond its usual phone sales. Everything Everywhere plans to venture into mobile ads as well as e-commerce, the new partners said.
Neither carrier will see an immediate effect, but the merger should make the combined company larger than previous leader O2 and may address many of the concerns about coverage that would have previously affected subscribers on either network.
The effect on exclusive deals for devices like the iPhone aren't known, but as Orange will still operate under its own name, the deal renders it less likely that T-Mobile will get the phone in Britain without a separate agreement.