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United Orange, T-Mobile UK rebrand as Everything Everywhere

updated 11:20 am EDT, Tue May 11, 2010

Orange and T-Mo union has quick impact

Orange and T-Mobile today firmed up most of their plans for their new UK merger. The two will keep their names but operate under the Everything Everywhere banner and will share the same network. Roaming on each other's network will be free later this year and should eventually see both share a single large coverage map.

The union should also simplify retail and will let the combined entity go beyond its usual phone sales. Everything Everywhere plans to venture into mobile ads as well as e-commerce, the new partners said.

Neither carrier will see an immediate effect, but the merger should make the combined company larger than previous leader O2 and may address many of the concerns about coverage that would have previously affected subscribers on either network.

The effect on exclusive deals for devices like the iPhone aren't known, but as Orange will still operate under its own name, the deal renders it less likely that T-Mobile will get the phone in Britain without a separate agreement.

By Electronista Staff


  1. chas_m




    I hope the guy from the "Everything Everywhere" podcast (a very popular free HDTV travel series, check it out!) either:

    a. Sues the pants off of them or
    b. Secures a lucrative sellout deal. :)

  1. popshed

    Fresh-Faced Recruit

    Joined: Sep 2006



    My phone contract with T-mobile recently came up for renewal. I told the loyalty guy that I was waiting for the 4G iPhone and would probably go with Orange when it comes out, so I didn't want to get locked into a contract for 12 months as it would be out in 3 or 4.

    I was promised that T-mobile would be getting the new iPhone and that if I renewed my contract I would be able to transfer seamlessly as and when the new iPhone came out and that the T-mobile coverage would be merged with Orange's superior network coverage.

    Personally I think the guy was lying through his teeth to get me to re-sign, but I figure that if that's the case then I was mis-sold the contract and I'll kick up a fuss and switch next month anyway.

  1. nedintheshed

    Fresh-Faced Recruit

    Joined: May 2010


    on its way

    I was reliably informed today by a guy at T-mobile that they are getting the iphone in July, he didn't say if it was the 4G one but i would imagine that will be part of the offer being the latest phone etc. I was actually sorting out other issues with them and my contract isn't up for another 9 months so as far as i can see he had no reason to lie to me about this so i feel pretty confident that they will be offering it soon.

  1. infinity64

    Fresh-Faced Recruit

    Joined: May 2010


    Re Promise!!!

    @ nedintheshed....sorry but T-Mobile are lieing!!! I am currently dealing with Cisas who are compiling evidence against T Mobile for Mis Selling contracts on the promise of the iPhone. I have been trying to get an iPhone since may 2009. I renewed my contract with them as they assured me it would be shortly, months went by, I initally kept my old phone till it went faulty 3 months later. After going back into the store...still no iPhone to be seen so I had a phone I didn't want, and yet again was repeadedly told I could upgrade as soon never happened. T-Mobile are supplying unlocked iPhones (3G) to those who complain sim card by the way, no support or back up either, they are also supplying supposedly been made useable with the T-Mobile network to high useage customers only, and these are few and faw between. I have told T-Mobile they missold me my contract...they say "I am stuck with it" I told them I would return the sim/phone, they say they will send it back to me, or stick it in a cupboard. I threatened to cancell my DD, but they simply laughed telling me I would mess up my credit record...Hatfield head office care not about mis selling telling me if I want out I have to pay them £348. They really need to be stopped, and I hope to be a part of that process.

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