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Apple's post-launch iPad TV ad: "it's already a revolution"

updated 11:05 pm EDT, Wed May 12, 2010

Apple airs first new TV ad since iPad on sale

Apple tonight began airing its first iPad TV ad since it began selling the tablet last month. The 30-second spot is a rapid-fire tour of features that proudly claims that the iPad is "already a revolution... and it's only just beginning."

The "What is iPad?" commercial amplifies the amount of detail seen in the lone pre-release ad and talks about virtually all the main features but also ventures into third-party apps: Theodore Gray's The Elements, the Popular Science magazine reader and a music notation app all play a part. Apple goes so far as to tout that the iPad's battery "lasts all day" and that the tablet is usable no matter which way it's held.

At present, the ad is nearly unneeded as Apple has had little trouble selling iPads with its existing marketing. It has already had to push the iPad's international sales back one month and just today delayed new shipments both at home and abroad by as much as a week.

The ad is a direct nod back to Apple's classic promo for the Newton PDA (see below), which asked "what is Newton?" and even included some of the same references to a "magical" device. Unlike the original pen-based handheld, however, the iPad has already launched to much greater success and sold 300,000 units on its first day, or more than the Newton managed in its entire lifetime.


By Electronista Staff
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  1. MizuInOz

    Fresh-Faced Recruit

    Joined: Feb 2010


    Sweeeeeet & Magical

    I cannot belive how much I use my iPad and it feels like it has been a part of my lifeflow® for a long time...


    It is for me!

    Comment buried. Show
  1. ilovestevejobs

    Fresh-Faced Recruit

    Joined: Feb 2007


    What a stupid ad

    Didn't really explain what an ipad is. But then again the device itself is pretty stupid.

  1. YangZone

    Fresh-Faced Recruit

    Joined: May 2000


    Sounds good...

    Would that be the voice of Peter Coyote... ?

    Comment buried. Show
  1. ilovestevejobs

    Fresh-Faced Recruit

    Joined: Feb 2007



    What a fanboy!! I'll wait a few months time when buyers remorse settle in.

  1. driven

    Addicted to MacNN

    Joined: May 2001


    Thought it would have limited use

    I didn't think mine would be as useful as it has turned out to be. It's a similar experience to my first iPod. (Which I thought I didn't need, until I got one.)

    I love this device. I can't wait to see where they are going with it.

  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008


    The complaint of Steve Jobs is always

    telling people what they want isn't such a stretch. Apparently there were people waiting for the things a tablet could do but they didn't realize it. The iHaters say that the iPad is destroying the computer industry, but I don't know why they say that. It's practically going to expand the computer industry by grabbing a whole new segment of consumers. I'm sure it must have limited use because it's a compromise. You could say that a Mac Pro is of limited use because you can't just throw it into your backpack.

    I remember last year that the analysts kept criticizing Apple for not building netbooks (which were saturating the industry at the time). Now Apple has a whole market to itself and I'm wondering what those analysts are saying now that the rest of the computer vendors are trying to catch up to Apple.

  1. MacnnChester

    Fresh-Faced Recruit

    Joined: Jun 2007


    What is iPad?

    An elegant form with the capabilities to allow a great deal of innovation (within the garden wall) to evolve.

    I just wish it were called the Newton.

  1. luckyday

    Fresh-Faced Recruit

    Joined: Apr 2008



    It's a great device for rich people. I could use my macbook in bed. Or read a physical magazine in the bathroom. But I'd rather pay $$$ to make it easier, which is why I ordered one.

    With that being said, it's not necessary, nor is it a laptop replacement. It's an unnecessary luxury that most people won't pay for. But if you buy it, I'm sure you'll use it a lot.

  1. Fast iBook

    Fresh-Faced Recruit

    Joined: Mar 2003



    Am i the only one to realize that this is the first hard hitting apple had....... ever?

    - A

  1. MorituriMax

    Fresh-Faced Recruit

    Joined: Jan 2010



    "I just wish it were called the Newton. "

    Heh, or rather the Newerton. I had buyer's remorse right after I clicked "order." Uggg, but looking forward to an iPod Touch I can actually do stuff on (blog editing and such). Oh God and no more pinching and twirling in the maps app to see what I am trying to look at or set a quick destination.

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