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Only 2% of phone users download music away from computers

updated 06:25 pm EDT, Wed May 19, 2010

Nokia's Ovi Music hurt by phone-heavy focus

Direct downloads make up just a sliver of the music actually loaded on phones, comScore discovered today. About 24 percent of all phones are used to play music, but just two percent actually obtained that music from a store found on the phone itself. The remaining 22 percent of phone owners sideloaded the music from a computer either manually or through a sync app like iTunes.

Such figures are a blow to phone makers and services that lean heavily on a phone-first strategy for downloads. Nokia has a desktop client but focuses chiefly on its mobile downloads for Ovi Music and Comes With Music. Many carriers, including North American providers like AT&T, Rogers and Verizon, often try to steer customers to their own stores.

Apple makes its own store available through the iPhone but built its iTunes desktop client first and puts most of its emphasis on downloads from there rather than on the device.

The study also focused closely on the habits of European users in other areas. While it was expected that a large majority of 82 percent regularly send text messages, only 35 percent loaded apps on their phones while 25 percent browsed the web.



By Electronista Staff
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Comments

  1. rvhernandez

    Fresh-Faced Recruit

    Joined: Apr 2005

    +1

    Just what Jobs predicted back in 2005

    At one of the All Things D conferences, Jobs made the argument that small screens don't make for the best shopping experience.

    And while I think the iTMS on iPhone is good I tried it once or twice on my iPhone after it first came out, but continued to do my music buying in iTunes on my Mac... It's just better on the big screen.

  1. Fast iBook

    Fresh-Faced Recruit

    Joined: Mar 2003

    +3

    I am part of that 2%.

    I have purchased several songs via my iPhone, it is insanely cool to be able to do that.

    - A

  1. lamewing

    Dedicated MacNNer

    Joined: Aug 2004

    +1

    I am also part of that 2%

    I have done this since the option was available. I wonder what % of that 2% download from the Japanese iTunes store? I must really be in a minority then.

  1. Jonathan-Tanya

    Fresh-Faced Recruit

    Joined: Oct 2004

    +4

    shopping is not all the suffers on the small scree

    from regular web browsing, to yesterdays p*** arguments... lots of things don't make sense on a phone.
    The p*** thing especially was laughable...I want p*** on a tiny screen....omg, whats next, p*** watches?

    anyway I digress...very interesting fact, so catalog shopping may not be a big thing on phones, but iPad is a different story....very interesting to me.

    I've been working on some catalog apps.....cool.

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