updated 07:25 pm EDT, Thu May 20, 2010
Google mobile OS achieves 77% growth from March
Amid the flurry of coverage surrounding Google's Android 2.2 announcement, the search giant's mobile OS appears to be catching up to the iPhone in web traffic, according to numbers gathered by the ad network Millennial Media. Although the iPhone still dominates the smartphone mix, representing 62 percent of all ad impressions in the month of April, Android now sits at the third spot with 10 percent of the overall impression share.
White Apple's mobile platform showed an 8 percent decline in ad impressions month-over-month, Android achieved an impressive 77 percent gain in the same time period. Android impressions grew by an impressive 282 percent just since January.
Google's mobile OS also helped boost certain smartphone makers, pushing HTC into the top five with a 2.5 percent increase in ad impressions from the previous month. All Android devices, even aging models such as the G1 and MyTouch, showed an increase in ad impressions.
Despite Google's decreasing emphasis on its own Nexus One handset, the device jumped into the fourth spot among Millennial Media's list of the top 20 phones. The iPhone topped the list, with 25 percent of ad impressions, while the BlackBerry Curve fell into second place.
Millennial Media claims to have the largest reach of any mobile ad network, pushing ads to 83 percent of the entire US mobile audience. [via Wall Street Journal]