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Nokia and Yahoo form alliance to fight Apple, Google

updated 10:40 am EDT, Mon May 24, 2010

Nokia and Yahoo integrate search, maps

Nokia and Yahoo today forged an expected alliance that will see them fuel each other's services. As part of the deal, Nokia will supply all of Yahoo's mapping and navigation services through Ovi Maps. Yahoo in turn will power both Ovi Chat and Ovi Mail.

The two also plan to unite their sign-in processes so that an account holder on one can sign into the other. Nokia is taking the first step and will have its Ovi logins work on certain Yahoo sites.

Most users will see dual-branded services start to show in the second half of this year. The union should be more apparent with a global rollout in 2011.

The alliance has been rumored for months, if not years, and is believed to be the result of both companies struggling in their respective markets. Yahoo has a much smaller impact on the mobile realm and has seen Google all but seize control of mobile search and e-mail where AOL and RIM often corner chat. Nokia's insistence on self-developed services has helped for Ovi Maps but has left it trailing in messaging, where many prefer Google, Yahoo or other device-independent platforms.

Both have struggled the most in smartphones, where Yahoo is often secondary on devices like the iPhone and Nokia has been losing ground to Apple, Google and RIM. Android has landed one of the deeper blows as its selling point is extremely tight integration with Gmail, Google Maps, Gtalk and other key Internet services.

By Electronista Staff


  1. mdsharp

    Fresh-Faced Recruit

    Joined: May 2010


    Now there's an alliance of irrelevance...

    It is not clear how the alliance of two US irrelevant players actually helps either one. In the US, the Carriers are the key to the market. Either that or a really well designed phone (i.e., the iPhone.) Nokia waited far to long to make a deal and now no Carrier wants to deal with them. And Yahoo is about as irrelevant to making or breaking a mobile phone as you can get.

    So the point of this is what? To show that you should unload your stock in both companies?

  1. WiseWeasel

    Junior Member

    Joined: Apr 1999


    So what seems to be going on is that Nokia is wanting to respond to Google Android and all its integration with cloud services, which it seems to see as critical in mobile, and they're dumping resources into Yahoo for marketing and development, I'm assuming in a bid to get their Yahoo Widgets platform of web apps featured on Nokia's MeeGo smartphone platform. They're trying to say, "Look, we've got all this cloudy stuff too!" Yahoo Widgets is the major competitor to Google's web APIs and recently announced web app market, and it makes sense for Nokia to get them onboard to take on Google. Apple is apparently more comfortable rolling out their own cloud services, and letting web apps play second fiddle to native apps sold through the App Store.

  1. spyintheskyuk

    Fresh-Faced Recruit

    Joined: Nov 2009



    Far too little, far too late

  1. Sondjata

    Fresh-Faced Recruit

    Joined: Oct 2000



    Really Yahoo to supply chat? Yeah when they broke it on Maemo 4 for the IT N800 and 810? Yah sure.

  1. elroth

    Junior Member

    Joined: Jul 2006



    The worst of both worlds.

  1. Fast iBook

    Fresh-Faced Recruit

    Joined: Mar 2003


    First palm......

    First palm, then nokia.

    - A

  1. dthree

    Fresh-Faced Recruit

    Joined: Apr 1999


    First palm...

    ...then nokia what? Nokia outsells palm more than 30:1. They aren't even in the same league.

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