Phase One buys Expression Media from Microsoft

updated 11:45 am EDT, Tue May 25, 2010

Phase One gets Microsoft art tool


In a rare example of an acquisition from Microsoft, Phase One today said it had bought the rights to Expression Media. The app gives Phase One's medium format cameras a ready-made photo management and tagging tool for both the Mac and Windows PCs. The company doesn't expect it to replace Capture One, its in-house RAW editing tool.

Expression Media 2 will still cost $199, but a brief transition period will give any new customers a free copy of Capture One until the end of June. Microsoft has also said it will still handle support for the app for the next 90 days, at which point Phase One will take over.

Microsoft still has control over Expression Studio, a set of design tools for its own .NET and Silverlight frameworks.


By Electronista Staff

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Previous Comments

  1. rvhernandez

    Fresh-Faced Recruit

    Joined: Apr 2005

    +2

    Hoping for a Better Future...

    It was better when it was put out by iView. Microsoft must have been shopping this around for a sale for a while because there's hardly been any updates and they removed it from the Office for Mac bundle.


  1. revco

    Fresh-Faced Recruit

    Joined: May 2005

    +4

    Breaking free

    It's one of the best all purpose media viewers out there. Hope it does well at its new home.


  1. ggirton

    Fresh-Faced Recruit

    Joined: Nov 1999

    +2

    still using iView

    I never picked up my "free" upgraded to Expression
    and I'm still using iView. Which I love & which still
    works in Snow Leopard. Maybe Phase One will bring
    me back in.


  1. JeffHarris

    Fresh-Faced Recruit

    Joined: Oct 1999

    +3

    Great News!

    As a long time, enthusiastic user of iView Media Pro, I was sickened when MS acquired it.

    Sure enough, Microsoft's idea of a paid "upgrade" consisted of changing the name and adding new icons and splash screen. Otherwise it's been in stasis. So, maybe it's not so bad. They didn't s**** it up!

    Hopefully this new company will return it to it's former glory! 64-bit and full-Cocoa?


  1. Le Flaneur

    Mac Enthusiast

    Joined: Oct 1999

    0

    typical

    This was the most overhyped acquisition -- by the iView programming team themselves! The product has languished ... and the market has forgotten them, having moved on to Lightroom. Good riddance!


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