Microsoft exec: Android will lose tablet war

updated 03:20 pm EDT, Tue June 1, 2010

MS still sees Windows passing Android in tablets


Android won't overtake Windows in the tablet arena, Microsoft corporate VP Steve Guggenheimer claimed at Computex today. He was convinced Windows would have more traction as, despite the sheer number of Android tablets at the trade show, the market was still too young for any positions to be settled down. There are "always lots of noises" when a new class of device launches, Guggenheimer told the WSJ.

Android to him is an experiment that would be given up once Windows 7 was seen as more valuable. The VP also sowed doubt by implying that Linux-based platforms weren't truly free and that Microsoft was reliable.

The executive cited the example of netbooks. In 2007 and early 2008, the Eee PC and other netbooks usually ran a Linux variant to save on price but gave way to Windows XP as user demand changed. "It was 95 percent not on Windows, and three years later it is 95 percent on Windows," he said.

Guggenheimer didn't mention that Microsoft had deliberately taken a loss on Windows XP licenses for netbooks to make sure the OS would overtake Linux, whose free licensing and low development left Windows netbooks as much as $30 to $60 more expensive for the builder. Rumors have further accused Microsoft of joining Intel to pressure Taiwanese firms into emphasizing Windows tablets at Computex at the expense of Android or Linux tablets using Android. No direct confirmation has surfaced so far, but ASUS didn't mention an Android Eee Pad expected by many while MSI cast doubt on Android by refusing to commit to a launch where one was already set for the Windows model.

The Microsoft observations came just as doubts existed as to whether either it or Google would overtake Apple. Microsoft has been unsuccessfully trying to spur on tablet PCs as mainstream since 2001 but may have already been undone by Apple, which just sold two million iPads in as many months and could be on track to outsell the combined Windows tablet market in 2010.


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By Electronista Staff

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Previous Comments

  1. aaanorton

    Mac Elite

    Joined: Sep 2000

    +7

    Poor iPad sales, really

    "Microsoft has been unsuccessfully trying to spur on tablet PCs as mainstream since 2001 but may have already been undone by Apple, which just sold two million iPads in as many months..."

    I really think Apple could have done better than 1 iPad per month for these past 167,000 years or so. Is it just me?


  1. DarkVader

    Fresh-Faced Recruit

    Joined: Sep 2001

    +9

    comment title

    I almost don't care who wins, as long as M$ loses.


  1. jpellino

    Fresh-Faced Recruit

    Joined: Oct 1999

    +7

    Meanwhile...

    While these two shout louder and louder about how the other one will lose, Apple sells 2M iPads in 2 months.

    Reminds me of a movie line...

    "We're adding a little something to this month's sales contest. As you all know, first prize is a Cadillac Eldorado. Anybody want to see second prize? Second prize is a set of steak knives. Third prize is you're fired."


  1. MorituriMax

    Fresh-Faced Recruit

    Joined: Jan 2010

    +2

    Wow, the voice of experience obviously

    "Android won't overtake Windows in the tablet arena, Microsoft corporate VP Steve Guggenheimer claimed at Computex today."

    Obviously this stems from Microsofts long history of marketing successful tablets.

    Oh, wait. No, it doesn't.

    Next we'll be hearing from Chevrolet and Mercedes how obviously they are going to winning the OS war with Microsoft.

    Oh, wait. No, we won't.


  1. nat

    Junior Member

    Joined: Mar 2002

    +3

    ok

    "we may not be first or best but we just keep coming and coming and coming..."
    ballmer

    translation: we'll pump money into it until you die.

    they'll lose money hand over fist to stay in the tablet market, even if they have to give it away. which, by the way, they're probably contemplating at this very moment.

    my favorite ms facts:
    msn, hotmail, search (whatever they call it this year), all their "live" stuff, over a decade now and never a single nickel in profit. ever. and they were going to buy yahoo?
    zune, not even close to profit.
    xbox, showing profitable quarters now but enough in losses to build another international space station.


  1. spyintheskyuk

    Fresh-Faced Recruit

    Joined: Nov 2009

    +2

    ... and pigs might fly

    What they fail to state of course is the fact that back in 2007/8 that Microsoft/Intel used bully boy tactics against the suppliers who stood to lose in their PC business if they didn't toe the line and that in those days there was no powerful business backing any particular Linux OS or could throw equal weight around in so doing. Its rather like the Eighth army in North Africa in WW2 arguing because they whipped the Italians they will inevitably whip the Afrika Corp too. Microsoft took the same argument with the iPhone which should have taught them the error of their ways but are increasingly too delusional to predict even the past accurately..


  1. ggirton

    Fresh-Faced Recruit

    Joined: Nov 1999

    0

    it's a lot of work

    to do the software for a tablet. I was v. impressed with the iPad. Uffcawss Microsoft can match that && Google can too, with Android. No reason to believe any of them are going away.


  1. cartoonspin

    Fresh-Faced Recruit

    Joined: Sep 2003

    +4

    Earth Shattering

    I think you truly have to appreciate what is happening here. Three years ago if you asked what the two top operating systems were you would say Windows has 95% and MacOSX has 5%. The answer today is Android and the iPhone OS. Think about that for a moment...

    Windows has been the dominant OS for decades and in a blink of an eye it is third. I think what we are seeing is a huge industry shift that will not have Microsoft as a relevant player. Wow!


  1. Mr. Strat

    Fresh-Faced Recruit

    Joined: Jan 2002

    +2

    Maybe...

    Android may not win, but Microsoft will be an also ran at best.


  1. WiseWeasel

    Fresh-Faced Recruit

    Joined: Apr 1999

    0

    Well

    They ARE speaking from experience...


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