updated 10:15 am EDT, Wed June 2, 2010
Amazon Kindle to come to all Target stores soon
Amazon today said that the Kindle e-reader will be available at all Target retail stores starting June 6. The device has slowly been appearing at Target stores, but this will be an all-encompassing release and makes Target Amazon's full official retail partner. Thus far, Target has mostly been selling the Sony Reader, with prominent displays, accessories and book certificates.
Whether the Kindle will be sold alongside the Reader or replace it in Target's stores is not yet clear. The $259 Kindle is Amazon's most popular product, and it is expected that the Target placement will help sell even more of the devices, as potential buyers can actually touch and play with the device prior to purchasing it, unlike the previous online-only model.