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Jobs: Google stays put on iPhone, no plans for search

updated 12:10 am EDT, Wed June 2, 2010

Jobs clear Google will stay for now

Steve Jobs at his D8 session made it clear that Apple didn't plan to take on Google in the search space. He stated bluntly that Apple had "no" plans to drop Google or its apps from the iPhone and that there wouldn't be retaliation by competing directly with Google's core search engines. The conversation recalled Jobs' well-known townhall meeting, where the executive accused Google of competing against Apple without warning but implied he wouldn't retaliate on a one-for-one level.

"They [at Google] decided to compete with us," Jobs said. "We didn't go into the search business."

He provided more color for the situation and said that Google chief Eric Schmidt had never warned Apple in advance of what would eventually become Android. When asked if he felt betrayed, he joked that it was a personal question. "My sex life is pretty good, how's yours?" he said.

Apple's acquisition of Siri wasn't a venture into search but the buyout of an artificial intelligence company, Jobs explained. "We have no plans to go into the search business. We don't care about it; other people do it well," he mentioned again.

The statements, while not necessarily a reflection of Apple's permanent attitude towards Google, put to bed rumors that Apple would try to take on Google in the most direct form possible. They likewise seemingly quash rumors of a short-term deal for Bing, at least as a primary search option.


By Electronista Staff


  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008


    Too bad Apple isn't going into search...

    Apple is going to have to get revenge on Google some other way. Even having a very high quality mobile OS isn't going to beat Android. By being completely free, Android is practically unbeatable as far as market share is concerned.

  1. IxOsX

    Fresh-Faced Recruit

    Joined: Feb 2009


    Good Move

    As a consumer, I congratulate for the decision of Steves Jobs to keep Google as main search engine.

    The alternatives were juts to limited. So, in my opinion, Jobs take the best decision, by not following on the trap of the Ego over the good sense.

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