Adobe promises live Flash to HTML5 ads

Adobe and Greystripe revealed a surprise attempt to court the iPad and iPhone with a new mobile ad system. Greystripe's ads will be developed using Flash but will be converted on-the-fly to HTML5 to reach Apple's platforms. It will also supply the original ads to Android phones that have Flash 10.1 built-in.

The approach is timed just as Apple is about to launch iAd, its own platform built on HTML5, and creates a major alternative for developers that want animated, interactive iPad and iPhone ads but who are excluded from Apple's currently limited range of ad providers. Existing providers like Google's recent acquisition AdMob will have interactive HTML ads but haven't targeted HTML5 from the outset.

Despite its public image, Adobe hasn't been opposed to HTML5 and has promised to have strong developer tools for the platform.

By Electronista Staff