updated 04:15 pm EDT, Mon June 7, 2010
Establishes iPad as threat to Kindle?
Titles sold through the iBookstore now account for about 22 percent of US e-book sales, according to Apple CEO Steve Jobs. The claim was made during today's WWDC keynote, which ultimately announced the iPhone 4, but began with a segment on the iPad. Even though the iBookstore has only officially been active since April 3rd, over 5 million titles have been downloaded worldwide, Jobs comments.
The figures -- said to come from publishers -- solidify the iPad as a serious threat to Amazon and the Kindle, as well as smaller e-reader makers including Kobo. In recent history, Amazon has held as much as 90 percent of the US e-book market. The company may find solace however in its Kindle iPhone app, which scales for the iPad and supports Kindle-formatted books. Amazon's dedicated hardware is also better specialized for reading in many cases, being lighter than the iPad, and easier on the eyes because of e-ink.
Jobs simultaneously used the segment to mention that there are now over 8,500 iPad-native apps on the App Store. These have been downloaded some 35 million times, amounting to about 17 titles for each of the 2 million-plus iPads that have been shipped globally.
iBooks is set to be updated later this month with notes, bookmarks and PDF support. A version for iPhones and iPod touches will become available around the same time.