updated 08:15 am EDT, Mon June 7, 2010
Evo 4G sells 3X Pre, Instinct numbers
Sprint today revealed that the Evo 4G launch blew past its previous first-day sales records. While the carrier wouldn't provide numbers, it said the Android phone sold three times as many phones on a single day than the Palm Pre and Samsung Instinct together. The sales rate was enough to trigger shortages at some stores and for Sprint to ship extra stock on a daily basis.
The much higher sales rate is helped by a broader shift towards smartphones but also by the feature set of the phone itself. Sprint since 2008 has tried to use headlining phone launches to prevent customers from leaving the network for the iPhone and other devices, but advantages the Instinct and Pre were supposed to have were obsoleted by the time the iPhone shipped. The Evo 4G is both the first 4G phone in the US and also the first Android phone with 4G, a 4.3-inch screen and a front video camera.
Sell-through is likely to be strong for at least the near term as some pre-order customers were already told they wouldn't get phones from Sprint on launch day. However, they're likely to be eclipsed by the iPhone as it will very likely sell in multiple countries from the start and has existing momentum.