updated 06:55 pm EDT, Thu June 10, 2010
MS store undermined by launching near iPhone
Microsoft has inadvertently set up a direct conflict between itself and Apple with an upcoming retail opening, one shopper discovered today. Its store in San Diego's Fashion Valley Mall will not only open four stores away from an Apple store but is due to open June 24, the same day as Apple launches the iPhone 4. Microsoft hasn't said when it decided on the opening day or if it would change the date.
The finder, BetaNews, also noted that a Sony Style location is on the floor above and could lose some sales to its fellow Windows PC seller.
The timing is suspected of being purely coincidental but could lead to a muted launch for Microsoft's store. Windows' creator has been successful in drawing large lineups but has turned to special concerts as an incentive for customers to queue early. Similarly, while it has opened a shop in the same mall as an Apple store, it hasn't had to open so close or at the same time as a major Apple product launch, which itself usually draws a large line.
Despite Apple's very heavy retail presence in California, Microsoft's San Diego store is only its second in the state after the early Mission Viejo location.