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Apple takes over 600,000 iPhone 4 pre-orders

updated 11:55 am EDT, Wed June 16, 2010

Apple and ATT claim iPhone sales records

iPhone 4 pre-order sellouts set all-time records for both Apple and AT&T, the companies said today. Apple said it had taken over 600,000 pre-orders for the phone; the number was not only the highest ever seen for an Apple pre-order but "far higher than we anticipated," it explained. The company apologized and hoped customers would visit a store once the phone was shipping.

AT&T didn't provide US-specific tallies but claimed that iPhone 4 pre-orders were about 10 times higher than it saw with iPhone 3GS pre-orders last year. It explained that its suspension of pre-orders was to simply make sure the company could fulfill the orders it already had. Pre-orders might restart if Apple can supply more stock, the carrier said.

The company also justified the repeated system failures, noting that there were over 13 million visits to AT&T's eligibility page, or three times more than its previous record.

Both records promise an extremely high sell-through rate of the iPhone 4 and could easily smash last year's launch weekend sales record, where one million iPhone 3GS models were sold in three days. Analysts have already been raising sales expectations for the June 24 intro and have suspected that Apple could sell two million phones by the following Monday.


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  1. jwdsail

    Fresh-Faced Recruit

    Joined: Jun 2000

    +8

    AT&T - some numbers you don't need ...

    AT&T - some numbers you don't need to brag about...


    "The company also justified the repeated system failures, noting that there were over 13 million visits to AT&T's eligibility page, or three times more than its previous record."


    And I accounted for at least 30 of those 13mil visits the the eligibility page I'm sure.

    Psst.. AT&T... The system didn't fail because you had 13mil hits on that site. The site got 13mil hits because everyone had to try between 10-30 times to get past the eligibility check!

    Sigh.

  1. iphonerulez

    Fresh-Faced Recruit

    Joined: Nov 2008

    +3

    So goes for the iHaters claims

    that the iPhone 4 is no big deal and certainly no better than the HTC Evo 4G or Droid Incredible. I wonder if Scott Moritz had anything to say about the iPhone 4 also being an iFlop.

  1. dmsimmer

    Fresh-Faced Recruit

    Joined: Feb 2005

    +1

    13mil

    You beat me to the punch, jw. I tried approx 30x as well. It eventually told me I wasn't eligible for a contract renewal, even though I am. I made the reservation anyway.

  1. Jonathan-Tanya

    Fresh-Faced Recruit

    Joined: Oct 2004

    -4

    Mac Mini also sold out

    Just kidding...hahahah!

    Well the iPhone is everything anyone ever wanted in a phone, and the Mac Mini !@#$$# over us fans, once again.

    Unless your sincerest desire and strongest fantasy was the mac mini got a little flatter...yeah, it was too tall, flatten it out a bit.

    How about giving us Mac owners everything we ever wanted and tried that as a business strategy, Steve-O?????

    Stop thinking you are so darn clever, and try ... just try a little bit. For once in your life. We wanted i7, i5, is that hard to figure out? We want upgradeable graphics cards... we want you to stop trying to force us into buying that stupid Mac Pro for $2500.

    C'mon Apple, grow the Mac line.....you aren't even TRYING

    /rant

    Comment buried. Show
  1. testudo

    Forum Regular

    Joined: Aug 2001

    -14

    Re: So goes for the iHaters claims

    that the iPhone 4 is no big deal and certainly no better than the HTC Evo 4G or Droid Incredible.

    One has absolutely nothing to do with the other. Just because 600,000 people pre-ordered the iphone 4.0 does not mean it is a big deal or that much better than the Evo.

    Apple's products are status-symbol devices. People 'must' have the latest and greatest, regardless of what it is (h***, just look at how well they sold the 3GS, which was little more than an upgraded 3G). h***, Apple could have repackaged the 3GS and people would be standing in line to get one.

    A fanatical following does not mean it is a better device.

    Of course, if there were a high number of pre-orders for any product from any other company, I'm sure we'd be told that they're just sheep standing in line because they think they have to.

  1. JTh

    Fresh-Faced Recruit

    Joined: Sep 2007

    +1

    Nope, a fanatical

    following (and surge in traffic) doesn't mean it's a better device, it just means it's sure as h*** more popular :-). I wish I were a stockholder, I'd be smiling about the last couple days, at least.

    BTW, I would imagine AT&T counted by distinct IP addresses, so even if you click 30 times, it probably registered one time.

  1. elroth

    Junior Member

    Joined: Jul 2006

    +6

    come on

    testudo, you really are entertaining with your constant whining. One of the reasons the 3GS sold a lot more than expected was that people saw their friends' iPhones (3G), and prepared to get the next new one. Same thing now. Besides the large number of people who will upgrade to the improved iPhone 4, there are many more people who have seen their friends' iPhones in action, and have been waiting for the next new one.

    Since the iPhone satisfaction rate is so high, it's hard to say people are buying it just because they're sheep. I guess it's not hard for you to say, because you don't care about reality.

    And "if there were a high number of pre-orders for any product from any other company", then... well, there won't be such a high number of pre-orders for a product from any other company.

    Comment buried. Show
  1. testudo

    Forum Regular

    Joined: Aug 2001

    -11

    Re: come on

    Since the iPhone satisfaction rate is so high, it's hard to say people are buying it just because they're sheep. I guess it's not hard for you to say, because you don't care about reality.


    But there are a lot of sheep in those lines. You can spot them too. One, they stand in line (no one in their right mind stands in line to buy a phone, I don't care how 'great' it is). Two, they waste half a day trying to get through on the phone or internet to pre-order said phone. Three, they applaud or get excited when they see someone else buy said phone (like the newspaper photo I saw of the first guy leaving with an iPad on release day, and others in line literally applauding).

    I'm sorry, if not sheep, then fanboys/fanatics, all the same. They'll get the latest because it is the latest.

  1. chirpy22

    Junior Member

    Joined: Jan 2006

    -1

    getting one

    I am planning on getting a new iPhone. I didn't preorder. I'll just wait till I can go to an At&T store and buy one. I am already on AT&T and have a 5 year old phone. I have used a friend's iPhone 3GS and another friend's HTC Incredible. Both work very well and can do cool things. The Incredible just has some things that annoy me, which are all pretty small. I don't see why people would actually switch their carrier just for a different cell phone. I can see if they don't like the carrier in the first place, but to switch because you want some new cool device is just stupid.
    If I was on Verizon I would get an Incredible. Since I am already on ATT I am going to get an iPhone. Also, browsing on a phone withOUT Flash is much better than with.
    I have seen the EVO and that thing is WAY too big. It feels like a Blackberry and you can't even use the 4G feature right now anyway, so really what's the point.

  1. njfuzzy

    Fresh-Faced Recruit

    Joined: Apr 2001

    +1

    Testudo

    So, what are the odds that Testudo works for Microsoft? I can't see a single reason for someone who hates Apple so much to spend so much time on an Apple-centric site, except for negative astroturfing.

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