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RED founder blasts DSLR video

updated 01:15 pm EDT, Thu June 17, 2010

RED founder says DSLR makers are playing catch-up

The always vocal RED founder, Jim Jannard, has responded to a thread on a RED-devoted forum regarding DSLR cameras with HD recording capabilities. He opines that current consumer-level DSLRs from the likes on Nikon and Canon, will eventually bring 4K resolution video recording to their products. Jannard says his company wants to be the best, not the biggest, which is why it will bring ever-higher quality and resolutions to its products.

"I fully expect the DSLR [manufacturers] to get it right at some point," he wrote. "Make a non-line-skipping 4K camera. At that point, the difference will be RAW 5K and 6K vs. whatever they make. Until then, a line-skipping 1080p camera is just not in the running for a pro camera. Can you make OK images with a line-skipping 1080P camera? Sure. Should you be embarrassed? Yes. We are not in that business. I saw the Canon commercial about shooting 'motion stills.' They should be ashamed. Just try to take a still from their motion 1080p capture..."

Later on in the thread, Jannard reiterates that the more mainstream camera manufacturers are playing catch-up, and RED will offer much higher resolutions by then.

RED's products are professional-grade movie cameras that shoot progressive scan and at higher than HD resolutions, even as far as 4K, or nearly four times higher than 1080p. The camcorder-level Scarlet should shoot 3K when it ships, and the EPIC system will shoot 5K or higher depending on the choice of sensor.

By Electronista Staff
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  1. jpellino

    Fresh-Faced Recruit

    Joined: Oct 1999



    RED makes HD video cameras that - reasonably equipped - are somewhere north of $30K.
    Are they really that threatened by DSLR video?
    Anyone who's in the DSLR neighborhood is likely at the RED Store for the apparel.

  1. Feathers

    Grizzled Veteran

    Joined: Oct 1999


    Jannard shmannard!

    Wow, Jimmy boy must be getting really desperate if he's taking to dissing the competition. The biggest difference between RED and Canon is that Canon announce products and then ship them. This seems to be something that Lord Jim doesn't grasp. You can't keep announcing products and never ship them. People stop listening after a while. Bye Jim!

  1. Super Glitcher

    Dedicated MacNNer

    Joined: Aug 2003


    Not much of a blast...

    It sounded like a pretty calm statement about market differentiation to me; definitely not a slam. Obviously they serve different markets. Yes, RED is higher quality and will remain so I'm sure. These are all known quantities. RED doesn't have much for market pressure at the moment. However, with a little R&D, Hasselblad could probably make a strong competitor.

  1. facebook_Dan

    Via Facebook

    Joined: Jun 2010



    But he has a point. HOWEVER. I use my 7D all the time... why? BECAUSE I CAN'T BUY A SCARLET!!!!!!!

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