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Microsoft sees Windows Phone 7 as a 1.0 release

updated 05:50 pm EDT, Thu June 17, 2010

Win Phone 7 a remake with knowing sacrifices

An in-depth look at Microsoft's development has revealed that the lead of Windows Phone 7 considers the mobile OS a total remake. Development head Terry Myerson labeled the major design as a "first release" and confirmed that Microsoft had virtually gutted Windows Mobile 7's graphics and interface in early 2009 to start new. The decision was "top down" and meant willingly cutting previous features, like copy-and-paste or mutlitasking, to make sure the OS arrived both on time and at the level of quality Microsoft wanted.

"I think we are going to have something very high-quality and different this holiday," he told CNET in the interview. "We won't be better on every dimension and we won't be better on a feature point on all of the dimensions we wish we could... I think about this really as a first release."

The OS is now largely done and mostly needs fixes as well as additional driver support. Myerson reiterated, however, that copy-and-paste text not only wouldn't make launch but that it wasn't a top priority for a feature addition given the number of features that either should be added or restored. "There's other things [phone owners] use more frequently," he explained.

Long term, the producer noted it could take as much as five years from the start of Windows Phone 7 to get to an ideal point. Whether or not this is achievable isn't certain, as the OS is reaching phones months after Apple will launch an updated version of iOS that adds some of the features Microsoft has just taken out. Myerson said that much of the initial focus will be on achieving an Apple-like level of integration but still supporting multiple hardware makers.

"We aspire to have the same level of end-user finish as Apple, but getting that level of user finish requires a level of partnership," he stated.

By Electronista Staff


  1. davidlfoster

    Fresh-Faced Recruit

    Joined: Dec 2005


    It is sort of hard to stop laughing...

    Seriously, Microsoft thinks it has five years to, get this, ...catch up to Apple and Google? Where will Apple and Google be by that time? How could such a major player trip up so badly? They have so many employees, so much cash, and until about three years ago, had so much time.

  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008


    For such a large company with so many resources

    to get caught flatfooted is pretty embarrassing. They must have had a set plan well out a number of years in the future and then the iPhone just threw a monkey wrench into their plans and Microsoft had to retrench completely. Microsoft might have thought that the whole smartphone industry wouldn't change to touch screen displays and there'd still be plenty of demand for the corporate BlackBerry sort of smartphone. It would be safe to assume they would just keep adding to Windows 6 for a few years while likely getting a new OS ready. They got totally bumrushed and their leisurely pace strategy killed them.

    I'm not an MS hater but my honest evaluation is that if the Windows desktop computer starts to lose favor in the corporate work space it will be almost impossible for Windows mobile to regain traction. RIM will continue to hold its corporate space and I think Android (free OS) will take over from Windows. I still don't see much in the way of the iPhone being used in corporations because I don't see Apple putting the effort into making it happen. At this point in time Windows appears D.O.A.

  1. imactheknife

    Junior Member

    Joined: Jul 2003


    haha//quality at MS?

    MS level of quality? they should release windows phone 7 now as it would fit all their other products quality.....c***....

  1. Jonathan-Tanya

    Fresh-Faced Recruit

    Joined: Oct 2004


    starting over was a mistake

    It almost always is a mistake, you lose so much knowledge.

    I am shocked reading this, I didn't know they had flubbed things this bad, they won't be ready for 5 years?

    wow. I know engineers like to 'start over' it feels cleaner, etc. But I thought MS knew better.

    oh well this is good news for the iPhone/Android personal opinion, thats a pretty cool rivalry.

  1. shawnce

    Fresh-Faced Recruit

    Joined: Nov 2000


    iPhone in corporations...

    Apple is taking many steps with iOS, their enterprise app deployment model, and management tools to get the iPhone into corporations and it is starting to get picked up in decent numbers.

  1. oesterle

    Fresh-Faced Recruit

    Joined: Jan 2004


    No, that would be Windows Phone 1

    "I think about this really as a first release."

    No, that would be Windows Phone 1. This will be Windows Phone *7*.

    MS now clearly and publicly acknowledges that it is following the iPhone, in both feature count and what it calls "quality".

    If the iPhone and Android hadn't emerged, would we have anything more than Windows CE 6.2 right now?

    Across the industry, with rare exceptions, like Photosynth, Courier, iOS, or maybe WebOS, the aspiration to forging truly novel and better user experiences, the most difficult and important work on any OS, is often trumped by timid incrementalism.

    This is not just about offering "vision", it's about followthrough, taking big risks, and editing, editing, editing rather than saying yes to every customer request.

  1. malax

    Fresh-Faced Recruit

    Joined: Aug 2006


    Beautiful irony

    They are shipping without copy-and-paste or multitasking? Is there no end to things that MS will copy from Apple?

  1. phillymjs

    Fresh-Faced Recruit

    Joined: Jun 2000


    Stick a fork in 'em...

    This is a 1.0, and everyone knows it usually takes Microsoft 3 versions before they get it right (read: "good enough"). And we're talking about a market with two other viable competitors that will continue to drive each other forward without Microsoft. MS can't just walk in and spend their smaller competitors into submission like they have done so many times in the past.

    It's official-- they are NEVER GOING TO CATCH UP.

  1. martinX

    Fresh-Faced Recruit

    Joined: Sep 2008



    Is that the jobs d*** Dastardly gives to his dog?

  1. SockRolid

    Forum Regular

    Joined: Jan 2010


    Yet another fragmented iPhone wannabe

    "... much of the initial focus will be on achieving an Apple-like level of integration but still supporting multiple hardware makers."

    That's what Google thought they could do. And look what happened. They've created a nightmare matrix of fragmented Android OS 1.x and 2.x releases multiplied by different yet generic HTC, LG, Samsung, and whatever other Brand X Android handsets are being dumped into the open market. Some of which have features (like a front-facing camera) that have never been used by the Android OS or built-in apps.

    As Alan Kay famously said, "People who are really serious about software should make their own hardware." Google tried that with Nexus One and gave up.

    Maybe Microsoft should just save their money and retreat back to their Windows / Office business. Microsoft has never really been in the "software business." They're in the "Windows business." That's why their smartphone OS is called "Windows Phone 7." To trick investors into thinking that somehow the success of Windows 7 will translate to their phone OS. Fools.

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