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Amazon slashes Kindle price to $189 to head off Nook, iPad

updated 03:50 pm EDT, Mon June 21, 2010

Amazon reacts to Nook price drop on same day

Amazon today dropped the price of the Kindle to $189 from its previous $259. The drop is virtually the first since the switchover to the international Kindle and is an obvious reaction to the cheaper Nook 3G, which now costs $10 more. Barnes & Noble's Nook Wi-Fi is still the least expensive with some form of Internet access, at $149.

Pricing for the 9.7-inch Kindle DX remains the same $489 as it did when the hardware launched more than a year ago.

While the cut is likely to prevent the Nook from chewing into existing sales, the slash is also likely to help Amazon fend off Apple, whose iPad is now $310 more expensive even as a Wi-Fi only device. Apple is already though to have had a caustic effect on the Kindle as customers who could afford the iPad or wanted its features could pay roughly the cost of a second Kindle to get a color screen, full web browsing and a large app platform.

Amazon may also be hoping to shore up sales of the Kindle as it nears a rumored summer revision that would make it sleeker and faster.

By Electronista Staff


  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008


    Why are they always mentioning this Kindle vs iPad

    rivalry when they're not direct competitors. Is a person that merely wants to read books going to buy an iPad? I honestly don't think they would unless hearing about what the iPad can do in other ways suddenly changes their minds.

  1. rombe3jr

    Fresh-Faced Recruit

    Joined: Jun 2010


    Because the iPad is an awesome eBook reader

    And now that you can buy one iBook that works for the iPad, iPod Touch & iPhone as well as save high-lights, notes, bookmarks (not to mention PDF's) and sync over all of these devices its easier than ever to switch between them. Also, think of all the people who have an iPod Touch or an iPhone (over 100 million)... they start buying iBooks and build their collection. Someday when they want a bigger eReader the iPad will be a natural choice to port their collection. Apple just blew the market for the iBookstore WIDE open. The chain bookstore readers have certainly noticed or these announcements would not have happened the exact same day.

  1. testudo

    Forum Regular

    Joined: Aug 2001


    Re: Because

    Apple just blew the market for the iBookstore WIDE open. The chain bookstore readers have certainly noticed or these announcements would not have happened the exact same day.

    Actually, they didn't. The only real selling point for Apple is that the iPad can read content from many of the resellers (through their own apps). But this is a selling point for the iPad, not the iBookstore.

    In fact, you'd probably be foolish to buy from the iBookstore since the ONLY device you can use to read that is your iDevices. You can't even open them up on your Mac or PC.

    Meanwhile, Kindle books work on more than one device, including computers.

  1. midtoad

    Fresh-Faced Recruit

    Joined: Jul 2007



    This has nothing to do with iPad. The Nook price was reduced to $149 because the Kobo eReader is already at that price. And Amazon reduced the price of their Kindle for the same reason. The iPad is irrelevant because it costs more than 3 times as much.

  1. Jonathan-Tanya

    Fresh-Faced Recruit

    Joined: Oct 2004


    if you think the iPad is an awesome book reader

    if you think the iPad is an awesome book reader...then try reading a book on it.

    I can almost guarantee you haven't.

    try it, then you'll find that 1.5 lbs is, in fact, heavy, for a book.

    It's absolutely light, for a laptop, but you don't carry a laptop on your fingers as you read a novel for 2 hours. You do carry a book that way...and you can try to carry your big, bulky, heavy iPad that way too, but....argh, ouch.

  1. CmdrGampu

    Fresh-Faced Recruit

    Joined: Aug 2009


    I've tried reading a book on an iPad.

    And I've succeeded. It's not that bad. In fact, I've held an iPad in one had for upwards of three hours, just with my hand under the bottom, not gripping it. Not tiring at all. Are you sure you've tried it yourself, or are you just parroting something you've read?

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