Printed from

Barnes & Noble confirms Nook Wi-Fi, drops Nook 3G price

updated 08:45 am EDT, Mon June 21, 2010

Nook Wi-Fi undercuts price to fight Kindle, iPad

Barnes & Noble quickly confirmed its plans for an entry-level e-reader today by rolling out the Nook Wi-Fi. The reader drops the built-in 3G but keeps Wi-Fi that can now get online at most any access point; AT&T is giving free access to its own public hotspots. The reader still has the six-inch e-paper display, 3.5-inch color touchscreen and all the other features, such as e-book lending, web browsing and the fledgling game and music Android apps.

The Nook Wi-Fi will cost much less than the first reader, reaching down to $149. It's available to order today and will ship this week. As a complement to the low-end Nook, the original Nook (now known as the Nook 3G) is dropping from its original $259 to $199. It still has free 3G.

In addition to the readers, Barnes & Noble is rolling out the 1.4 firmware update for both devices. Patching up adds the free AT&T access as well as a Go To Page feature that can jump to a particular page, an extremely large font for poor-sighted readers, and faster book load times. Nook owners can get it through a manual update today, but those willing to wait will get it automatically this week over Wi-Fi.

The Nook price drops represent a milestone for e-readers as it represents the first full 3G reader below $200, undermining the Amazon Kindle. It also distances the Nook much further from the iPad, which starts at $499 with Wi-Fi only but has often been considered close enough to its opponents that it drew away some customers.


By Electronista Staff


  1. ebeyer

    Fresh-Faced Recruit

    Joined: Jun 2004


    Still just a book reader?

    I mean, nobody's checking email with this thing, are they?


  1. legacyb4

    Mac Elite

    Joined: May 2001


    Too bad they missed Father's Day!

    With prices like that, it almost is worth getting as a gift. Oh wait, B&N is IP-restricted so it does do us folks up north very much good....

  1. chas_m



    Not bad

    Much as I love the iPad, I think the Nook is positioning itself very well for the low-end "just want an ereader" market. From what I've seen, it's clearly a superior product to the Kindle (from a hardware point of view), should offer a decent selection of titles and is attractively priced. I'd certainly give one of these to a senior who isn't interested in a computer-like device, or to a kid who needs an e-reader for school over an iPad, since this will get the job done and represents a less expensive risk.

    Just goes to show that you don't have to beat Apple (not that anybody has anyway) in order to succeed -- you just have to make a good-looking, good-value product for your particular niche.

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines


Most Popular


Recent Reviews

Seagate Wireless

It seems like no matter how much internal storage is included today's mobile devices, we, as users, will always find a way to fill the ...

Lenovo Yoga Tablet 2 (Android, 10.1-inch)

Lenovo is building a bigger name for itself year after year, including its devices expanding beyond desktop computers. The company's l ...

Brother HL-L8250CDN Color Laser Printer

When it comes to selecting a printer, the process is not exactly something most people put a lot of thought into. Printers are often t ...



Most Commented


Popular News