updated 01:45 pm EDT, Tue June 22, 2010
Borders launches Apple app, adds $20 GC to Kobo
Borders on Tuesday said it would bundle its Kobo eReader with a $20 gift card and double Borders Bucks. At the same time, the company has released a free app for both the Apple iPhone and iPad that will let users browse, search, buy and read its e-books. The Apple app is Kobo's second for mobile devices, with an Android app unveiled on Friday and a BlackBerry app promised to arrive soon as well.
The new bundle was likely spurred by the recently announced price drop of both the Barnes & Noble Nook and Amazon Kindle price drops. The Kobo eReader costs $149 and includes 100 free e-books, while the Nook Wi-Fi costs the same and trades the public domain books for Internet access.