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iPhone cracks 18% of Euro smartphone market, hurts Nokia

updated 09:50 am EDT, Wed June 23, 2010

iPhone shaking Nokia's European stronghold

Apple has managed to claim second place in the European smartphone market in less than three years, new data comScore found today. It has grown from scratch to 18 percent of the core five countries (France, Germany, Italy, Spain, UK) and has kept Microsoft, RIM and Google down to 13, 8 and 3 percent each. Nokia still has most of the share as of April but has seen much of its once-secure position slip away, as it has let enough of its most important market drop to reach a total of 58 percent.

The study also reinforced the sluggish growth for some of the most established smartphone manufacturers and put the relative growth of Android in context. While the overall smartphone field has grown over 38 percent in the past year, Nokia's preferred Symbian platform only grew 18 percent to reach almost 57 million users. Apple, meanwhile, grew 161 percent to get about 10 million, and RIM jumped 87 percent to get 4.6 million BlackBerry users. Android has advanced a high 2,429 percent, but its extremely small share in April 2009 stil meant it had the smallest share of the entire group, at 1.8 million users.

Microsoft's Windows Mobile has only advanced eight percent in the past year and has given away most of its relative share.

The launch of the iPhone 4 is expected to only improve Apple's situation further, likely at the expense of Nokia. Apple's 600,000 pre-orders worldwide are much higher than expected and will come just as Nokia is setting low expectations for its own worldwide sales for the spring. Apple's actual launch sales should be higher as the number doesn't include in-store reservations or walk-in purchases.

On top of the market share results, comScore has also discovered that Symbian users are the least likely among European smartphone owners to use their devices for smartphone-level features. Nearly all iPhone owners use theirs fully for apps, media and the web, and a clear majority of Android phone owners do the same.





By Electronista Staff
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Comments

  1. Jonathan-Tanya

    Fresh-Faced Recruit

    Joined: Oct 2004

    +1

    Symbian = bad

    I realize the Symbian OS they put on the 5230 Express Music is S60, and they 'hopefully' have a better OS coming out in S^3, but given that I have a Nokia Nuron...I can attest to how bad Symbian OS is, on a new phone, that they just sold.

    It's bad. Keys do random things, you can't find anything...changing a ring tone is an exercise in frustration. So they have 57 million smartphone users anyway...that's a ton of potential upgrades if they ever get the OS fixed.

    On the bright side - the phone does have excellent, and free GPS.


  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008

    +2

    I remember back in 2007 when Steve Jobs

    said his modest goal for the iPhone would be to capture 1% global market share by the end of 2008 and everyone scoffed that he had set his goal too high. Apple would never be able to sell 10 million iPhones. When I look back and think about it, I thought he was sticking his neck out to say something like that. It was a rather expensive smartphone from a company just getting into the smartphone business. I didn't think it was impossible because the iPhone was really different looking with a large screen and had a nice touch interface. Still, I would never have imagined that it be a product that would bring in the most revenue for the "computer" maker.

    Three years later and the iPhone is still one of the hottest if not the best smartphone money can buy and is heading for the 100 million unit sales mark. That's why I say you can never know what consumers will fancy and should never say in advance that something is going to fail. You just never know.

    It looks like Nokia's dying regardless of its high market share. I'm not saying it will, but its got to be hurting badly and should start bleeding cash at a rapid rate with all those tens of millions of $25 cellphones hanging around its neck.

  1. Surur

    Fresh-Faced Recruit

    Joined: Mar 2009

    -2

    comment title

    phoneyrulez, you know that even if Apple sold 50 million iPhones this year, they would still have less than 5% of the world phone market in 3 years, dont you?

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