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iPhone 4 launches to long queues

updated 07:45 am EDT, Thu June 24, 2010

iPhone 4 now available in several countries

As promised, Apple today launched the iPhone 4 at retail. The smartphone has faced especially large cues that have been both long and sustained; the 5th Avenue Apple Store line at opening was described as being much longer than for the iPad and iPhone 3GS. In the UK, where the phones have been available for several hours, there are still queues for at least some stores, such as London's Regent Street flagship and the Oxford Street O2 store.

The lines are a mirror of Apple's strong pre-orders, but these aren't believed to include in-store reservations or on-the-spot purchases. At some stores, lines have been dominated by those who hadn't pre-ordered a phone and suggest that some may go home without an iPhone. During the original iPhone and iPhone 3G launches, sellouts didn't creep up until later in their respective launch weekends.

AT&T this year was forced to halt pre-orders after the first day and delayed unreserved sales to five days later so that it could cope with its advance orders first.

Reports from Japan aren't complete but claim that about 300 were queued at a key Softbank store in Tokyo's Harajuku district. Lines at Apple flagship stores like the Ginza store have usually been very long for such launches.

Tokyo, Japan

Regent Street, London, UK (Angry Britain, Will Owen)

5th Avenue, New York City (Lawrence Shum, David Lujan)

North Michigan Avenue, Chicago (David Chartier)

Rockingham Park, Salem, New Hampshire (Marianne Schultz)

Guildford, UK (Ben Tuffley)

By Electronista Staff


  1. coffeetime

    Senior User

    Joined: Nov 2006



    Now that's real "Incredible", HTC!

    People are lining up just for a phone..... it's totally unheard of back in the old time. It's like lining up for a can-opener back then.

  1. luckyday

    Fresh-Faced Recruit

    Joined: Apr 2008



    Why is this the only blog without any mention of reception or screen issues?

  1. macjockey

    Junior Member

    Joined: Jun 2004


    totally not worth it

    totally not worth standing in line. or should I say cue?

  1. rombe3jr

    Fresh-Faced Recruit

    Joined: Jun 2010


    @ luckyday (re: Hmm)

    Do you even read this blog? Because you are wrong... just read yesterday's posts.

  1. testudo

    Forum Regular

    Joined: Aug 2001



    I see all the geeks left their mom's basements and lined up at the Apple stores to get their new version of their life's meaning.

  1. slapppy

    Fresh-Faced Recruit

    Joined: Mar 2008


    Microsoft Store

    Thats nothing. The Microsoft Store line is twice the size. People are there because Microsoft products are better and they are more popular than Apple stuff.

  1. chucker

    Fresh-Faced Recruit

    Joined: Mar 2007


    thats nothing

    was this something special?

    to me it just looks like the normal queue at the Applestore for people waiting to read their email...

  1. macjockey

    Junior Member

    Joined: Jun 2004


    comment title

    your comment

  1. facebook_Moigradeanu

    Via Facebook

    Joined: Jun 2010


    its our society at fault !

    we live in a society where materialism is so strong and noone of the old values are important anymore.
    The life is booring and for the majority of washed souls out there a new gadget to play with is like a godsend gift !
    Our society is corrupted by greed, money and selfish people.

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