Verizon meeting shows rebrand, no short-term iPhone plans
updated 03:25 pm EDT, Fri June 25, 2010
Verizon leak shows confidence in Droid X for now
Details escaping about Verizon's mystery meetings have revealed both a major new marketing spin and its lack of short-term plans for the iPhone. It should drop its longstanding "can you hear me now?" slogan in favor of "rule the air" and will shorten the company's name to Verizon from its usual Verizon Wireless. The combined effect would be "bolder," Droid-Life's sources said.
A lone shot of the campaign has surfaced from Engadget.
The company is also reportedly telling staff that they don't intend to carry the iPhone 4 right now. All of Verizon's current attention is focused on its Android devices, particularly the Droid X. The carrier has cast it as the "summer of Droid," one eyewitness said of an early session.
It's unknown how much of Verizon's commentary actually reflects its long-term strategy; such statements are often made to ensure staff don't send contradictory info or encourage customers to wait instead of buying immediately. Several detailed rumors have put a CDMA iPhone on Verizon in November, which would keep any iPhone release sufficiently far away that Android phones would still be more important to the company's sales.
About Verizon and iPhone
06/25, 03:42pm (1 reply) reply
To all those who just sit there speculating and hoping about this fricking iphone/verizon thing- JUST STOP.
Verizon will not be getting the iphone any time prior to the second half of 2011 and that's IF they get it.
Aren't we tired of all the speculation already?
whackjob
Fresh-Faced Recruit
Joined: Aug 2005
ruler
06/25, 04:03pm reply
Verizon, ruler of farts
dliup
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Joined: Jan 2006
Logo from the 1930s?
06/25, 04:16pm (1 reply) reply
Is that logo a joke? It looks just like the old black & white "RKO Radio Pictures" logo.
Jazzbeau
Fresh-Faced Recruit
Joined: Dec 2009
Consistently weird.
06/25, 05:11pm reply
If they want to rebrand something try changing that ugly stretched "V" and "Z" mark in their company logo. It is widely accepted as one of the worst major brand logos in modern history.
But at least they're being consistent with the tense, retro, slightly creepy approach they used for the Droid introduction.
carloblackmore
Fresh-Faced Recruit
Joined: Dec 2005
awful
06/25, 05:28pm reply
So now they have separate logos for their "V," their brand, AND their slogan?!?!
Can't we just get one logo with their name as part of it, preferably the main part, not some afterthought at the bottom.
and yeah, Carlo, I never thought of it before about how awkward that V is hovering directly above another V in their logo is I have no problem with the Z - at least its a little unique for branding purposes, but do we really need two V's in the logo? I think not!
byRyan
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Joined: Jun 2007