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Amazon revamps Kindle DX, cuts price to avoid iPad

updated 07:45 am EDT, Thu July 1, 2010

Kindle DX gets remake and 379 price

Amazon steered itself clear of the iPad on Thursday with a redesigned Kindle DX. The 9.7-inch reader now has the option of the previously spotted graphite black but has also had a major upgrade to its E Ink display. It now has about 50 percent higher contrast, and the fonts themselves are darker and easier to read.

The DX is still regarded as Amazon's pro reader with a 1200x824 display that can auto-rotate to fit landscape pages. It has larger storage, at 4GB, and for its entire life has had PDF support from the outset. Amazon is now touting the e-paper in a conscious awareness of the iPad and notes it should be glare-free outdoors. Battery life has always been a focus of the display technology, with a one-week battery life possible when 3G is turned on and double that with 3G turned off.

Price is the largest change for the reader and has Amazon trying to move away from the similarly sized Apple tablet: the Kindle DX has dropped from $489 to $379, or less than the original 2007 Kindle cost when new. 3G access remains free for the life of the e-reader. Shipments start July 7.

Amazon has more frequently been trying to distance the Kindle from the iPad by treating the two as operating in different spheres, but the comparable price of the DX has left it suffering as the iPad promised color, video and other features. Apple may have collected a portion of the market for e-books regardless, as some of those buying the iPad for other reasons may pass on e-paper readers altogether.





By Electronista Staff
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Comments

  1. InnocenceMyth

    Fresh-Faced Recruit

    Joined: Jul 2010

    +1

    Give it a rest

    Every article you people post about the Kindle is written from the perspective that the only thing shaping any and all decisions made by Amazon about the device is one thing - the almighty iPad.

    When there is a future feature bump or price drop on the iPad, who will Apple be avoiding when you write the headline?

  1. jnicholas

    Fresh-Faced Recruit

    Joined: Sep 2002

    +5

    looks good

    More contrast might be enough to get me to update. I do wish they'd added the page change buttons on the left side like the smaller kindle.

    I have an iPad too but the Kindle is what I use for reading. The E-ink display really pays off, especially for reading outside.

  1. lamewing

    Dedicated MacNNer

    Joined: Aug 2004

    +1

    @Jnicholas

    How does the Kindle handle .pdf files? I have considered one for just this purpose as the iPad is too big and heavy for simple reading.

    I am actually impressed with the appearance of the newest iteration of the Kindle. Why could they not have made a graphite device years ago? Much more professional. (This same color could be used for the Macbook as well)

  1. chirpy22

    Junior Member

    Joined: Jan 2006

    +3

    files

    The Kindle uses its own proprietary format for ebooks. I don't think it can handle PDF files. Unless they changed it now. Talk about being a closed system! You have to convert the standard ePub format using conversion software in order to make it readable on a Kindle. Let's hope Amazon changed that too.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    +1

    Re: files

    The Kindle uses its own proprietary format for ebooks. ...Talk about being a closed system!

    Oh, you mean as opposed to Apple, who uses the standard ePub, but wraps it in a closed DRM system so you can't use it on any other device or computer, unless an Apple authorized one, which is just, well, iOS devices at the moment?

    I don't think it can handle PDF files. Unless they changed it now.

    They changed it.

  1. ggirton

    Fresh-Faced Recruit

    Joined: Nov 1999

    +1

    Non-reader?

    Comment from a "reader":

    I don't think it can handle PDF files. Unless they changed it now.


    From the story:

    It has larger storage, at 4GB, and for its entire life has had PDF support from the outset.

    ...

    Although the sentence in the story is fairly garbled, it's hard to interpret it as meaning the Kindle doesn't have PDF support.


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