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Apple using broadcast design pros for next-gen Apple TV

updated 09:15 am EDT, Fri July 2, 2010

Apple planning very different UI for new Apple TV

Apple's next-generation Apple TV should have a "completely redesigned" interface, insiders said on Friday. While they only implied it might use iOS, they claimed Apple had hired multiple broadcast design experts and wasn't even keeping the project to the regular Apple TV team. Some of the deepest work is being done by another group, the sources said.

While the NYT wasn't certain what the product would be, the device is expected to largely be an iPhone 4-sized box with an A4 processor and 16GB of storage that would focus on streaming rather than local caching. Although smaller and just $99, it would be more powerful and could support 1080p video.

Regardless of how it ships, the resulting project is said by the contacts to be very important for Apple. Executives now want the Apple TV to escape its perception as a "hobby" as the competition has increased since the first design was introduced.

Serious competition already exists in the form of media hubs like the Roku Internet Player as well as living room devices where digital media is an important side feature, such as the PS3 and Xbox 360. However, Apple's main concern may be Google TV. It has been designed largely as a means of giving an Internet layer to traditional TV but will support Android apps and could undermine Apple's approach of avoiding conventional TV altogether.

Most speculation has put the reworked Apple TV's debut at the company's traditional media-focused event, which normally takes place in late summer or early fall.

By Electronista Staff


  1. TomSawyer

    Fresh-Faced Recruit

    Joined: Jan 2008


    Doubt the form-factor

    With Time capsule and now the Mac Mini in the 7.7"square form factor Apple has little incentive to migrate Apple TV from its current footprint. Besides, shrinking the already small form to a portable size would serve little purpose, as the device is targeted at home use not hip-pocket media.

  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008


    Apple's idea of a media hub is just too

    different from my idea of one. I want ATSC tuners, cable and satellite inputs and local drive storage with ethernet and WiFi. As an extra, Blu-Ray and DVD optical drive. It just seems like a hub should be able to handle just about any type of inputs and outputs. I suppose Apple's idea of a "hub" is basically an iTunes "hub". My idea is overkill, but that's what I want until some sites like Hulu can offer all the shows I want to see.

  1. nelsoon

    Fresh-Faced Recruit

    Joined: Feb 2009



    It's not that hard to do cheap 1080p, just take Broadcom Crystal HD. Many people are already hacking the actual Apple TV to add that card.

  1. facebook_Kevin

    Via Facebook

    Joined: Jul 2010


    ATVs do 1080p now. Confused.

    My rev 3.0 ATV is set to 1080p. All of the HD rentals in iTunes are 1080p, DD5.1. My TV reports it's getting a 1080p signal. So what's all this about it not being 1080p?

  1. TomSawyer

    Fresh-Faced Recruit

    Joined: Jan 2008


    Why the down votes???

    Curious if any that had differing opinions about the new form-factor had enough conviction or other facts to actually post them? I may have to post an "I was wrong" note once the device comes out, but until proof is offered, or at least a logical counter-point presented, at least have the common courtesy of not down-checking. Its just plain rude.

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