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Google: no Nexus One sequel or Google-branded Chrome devices

updated 11:55 am EDT, Mon July 5, 2010

Google thinks one self-made Android phone enough

Google chief Eric Schmidt in a recent interview talked down the possibility of a sequel to the Nexus One. He treated the device as a one-off project to spur on Android hardware sales and claimed it was successful. The Desire, Droid Incredible and Evo 4G were all offshoots of the Nexus One and in some cases were used to justify dropping the Nexus One at carriers that had rough equivalents.

It was so successful, we didn't have to do a second one," he explained to the UK's Telegraph. "We would view that as positive but people criticised us heavily for that. I called up the board and said: 'OK, it worked. Congratulations -- we're stopping'. We like that flexibility, we think that flexibility is characteristic of nimbleness at our scale."

Schmidt was more ambiguous on the prospect of a Google-branded tablet or netbook to have a similar effect on Chrome OS. He admitted that Google had "talked about it" as there was a reference spec, but decided that hardware partners should try their hand at computers first before Google gets involved. The executive added that the computer industry was more likely to support a separate OS as it's used to working with an outside provider like Microsoft where many phone makers often develop some or all of their platform in-house.

Whether or not the Nexus One has been successful has been called into question. Google also described its phone as an attempt to challenge the carrier model, which put the emphasis on choosing the network over the device, and initially placed most of its attention on its web-only sales strategy. The firm only ended up selling small numbers and eventually turned to a traditional carrier model to spark interest. Leaks late last year also made it apparent that HTC was developing the Desire side-by-side with the Nexus One and thus that there was always going to be a Nexus One-class device regardless of Google's involvement.

It's also suspected that Google was gauging the viability of an Apple-style model for Android where at least one company was in direct control of the hardware design and the software.



By Electronista Staff
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Comments

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  1. wrenchy

    Forum Regular

    Joined: Nov 2009

    -18

    Eric....


    You're starting to sound like that con-artist Steve Jobs.
    Please don't emulate that liar.

    We have faith in you. Deliver us to the Promised Land!

  1. iphonerulez

    Fresh-Faced Recruit

    Joined: Nov 2008

    +7

    I'd like to see some sales figures for that

    Nexus One they're claiming was so successful. It's unusually rare for a company not to do a follow-up of a highly successful product. Considering Google didn't put much marketing muscle behind it maybe it could be considered successful if they had very low sales goals.

  1. JohnFromBeyond

    Fresh-Faced Recruit

    Joined: Sep 2007

    +7

    Success?

    "It was so successful, we didn't have to do a second one".

    I can't stop laughing at this quote. Really? Does anyone actually believe that their goal was to piss off their partners, sell only a few units, and discontinue sales after a few months?

    Mission accomplished!

    Comment buried. Show
  1. worldbfree4me

    Fresh-Faced Recruit

    Joined: Apr 2010

    -10

    Mission was accomplished!

    I dropped my iDont 3G like a bad habit and picked up an EVO 4G. The Nexus One inspired me and others to get on-board the Android wagon and ride it to the wheels fall off. And there is no doubt that when carriers had a look see at the N1, that spurred them into action as well. Look at the Droid Army now, its huge and growing by the minute. And they are not taking any prisoners I might add. Only the strong and the most spec'd out devices will make it. Dual Core processors, Tripple Mic'ed, HD Outs, WiMax, LTE and more are on the way in a hurry. I'm afraid, Apple will have its hands full by the time gen5 is prepped and ready to go.



  1. SockRolid

    Forum Regular

    Joined: Jan 2010

    +4

    Nexus One was the original KIN

    "It was so successful, we didn't have to do a second one".

    Isn't that what Microsoft said about KIN?

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