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Samsung already backing out of US e-reader market?

updated 02:00 pm EDT, Wed July 7, 2010

Samsung may quit US e-readers due to iPad, prices

Samsung's yet-to-ship e-readers may have been postponed indefinitely due to intense competition, according to company statements. A spokesperson explained that Samsung is reconsidering its strategy in the light of "current market dynamics." It stopped short of quitting the market entirely and planned news soon, but also didn't give an update on if or when readers like the E6 would arrive, if at all.

The Korean company has seen many of its ambitions for the US market fall apart following rapid changes. Originally, it had wanted to charge as much as $399 for the E6 despite it having only Bluetooth and Wi-Fi to stand out from the market. Its price dropped to $299 with an updated launch schedule in March, but Samsung also dropped all mention of a 10-inch E101 reader that month after mentioning it at CES just weeks earlier.

Suspicions have already been raised that the E101 was almost instantly made obsolete by the iPad's introduction just three weeks after CES, as it cost the same but offered a much more advanced display and a true mobile OS. The E6 would have been relatively close but would have faced the most damage from Amazon's Kindle and Barnes & Noble's Nook, both of which now cost less than $200 with free 3G. [via Digital Reader]

By Electronista Staff


  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008


    That's very smart of them to give up in the U.S.

    The iPad and the Kindle will easily grab most of the market share for eReaders. For the lower tier tablet and eReader vendors it'll be a cat and dog fight pricing race to the bottom.

  1. icewing

    Fresh-Faced Recruit

    Joined: May 2008


    nice looking device...

    ...if it had come out 5 or 6 years ago...

  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005


    Here's an idea for them ...

    Why not make an e-reader app for a cheapo netbook? And then take the cheapo netbook and break off its keyboard? Then make the keyboard re-attachable. That way people wouldn't have to choose between their piece-of-junk netbook and their piece-of-junk tablet to e-read books - they could get both pieces-of-junk at once!

    Oh wait ...

  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005


    And A Stylus?

    That's soooooo Gatesy.

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