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HTC takes wait-and-see approach to tablets

updated 02:50 pm EDT, Fri July 9, 2010

HTC waiting for killer app before fighting iPad

HTC PR and online community manager Eric Lin continued providing color for the company's strategy with remarks that the company has no near-term plans to create a tablet. He acknowledged that the company is "always looking at it" but is taking a cautious stance, as it wants to see a key reason or app to get involved. Without a focus, Pocket-lint heard, any HTC tablet risked being lost among many others with similar features.

"You've seen how, at Computex, there were 80 different Android tablets," Lin explained. "So if we just release an Android tablet, then we're one of 81."

The attitude contrasts sharply with HTC's approach in the past. When it was still devoted to Windows, it had produced multiple tablet or UMPC devices based on Microsoft's mobile and desktop operating systems, such as the Advantage and the Shift. Like the iPad, they were aimed at general purpose uses like the web, but they didn't have much long-term success as they often had very short battery life, limited software and high prices; it cost as much as $1,500 when new.

The Taiwan firm has since exited tablets and UMPCs but has been blurring distinctions with very large smartphones such as the Evo 4G and HD2.



By Electronista Staff
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Comments

  1. iphonerulez

    Fresh-Faced Recruit

    Joined: Nov 2008

    +2

    He's right about an HTC tablet

    getting lost among all those other Android tablets. I can't imagine any of those companies making much money. They'll all try to undercut one another in pricing. There's almost no way at all they can differentiate themselves since they'll all be running some flavor of Android with slightly different user interfaces. It'll be interesting to see how these tablets are going to be marketed and supported. They'll have a whole table of tablets lined up in Best Buy or Walmart or something.

  1. YangZone

    Fresh-Faced Recruit

    Joined: May 2000

    -1

    wait and see?

    good idea but better be innovating big time... gonna be tough to compete with the iPad.

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