Industry group disputes Jobs arguments against Blu-ray
updated 04:25 pm EDT, Mon July 12, 2010
Adoption similar to DVD, says BDA
Apple CEO Steve Jobs was mistaken in portraying Blu-ray as a passing fad, says Blu-ray Disc Association chairman Andy Parsons. Blu-ray is an increasingly common option for Windows desktops and notebooks, but not yet available in any Mac system, including even the high-end Mac Pro. Jobs is alleged to have likened Blu-ray to the "high end audio formats" that tried to replace the CD, adding that they will probably be "beaten by Internet downloadable formats." Apple prominently sells movies and TV shows through the iTunes Store.
Parsons contends that the adoption rate of Blu-ray is similar to that of DVD, citing a Q4 2010 figure indicating that at least 18 million American homes have Blu-ray players. He adds that while the Internet is bound to increase in importance, physical media will continue to dominate for several more years due to factors like ease-of-use and the ability to operate anywhere.
Although unmentioned by Parsons, Blu-ray also enjoys some technical superiority over iTunes. Videos from Apple are in 720p quality, not 1080p, and may suffer from some compression. Blu-ray movies also offer superior sound formats, including Dolby True HD and DTS-HD Master Audio.







Mac Enthusiast
Joined: Oct 1999
Jobs is right
Steve Jobs is absolutely right: these formats will be replaced by streaming. Who even uses their DVD drive anymore?