Only 10pc of Brits expect to get a Nokia phone

Demand for Nokia smartphones has reached a new low in the UK, YouGov discovered in a new study. The number of those who fully expect to get a Nokia phone has almost been cut in half, from 19 percent in December to just 10 percent in June. Potential buyers dropped at the same time as only 34 percent of those asked were even considering Nokia where 46 percent would have said the same at the end of 2009.

The shortfall came primarily through Apple and HTC, the only two to grow interest in Britain over the same timespan. Fence-sitting for both has barely moved with 56 and 28 percent respectively putting the companies' smartphones on their lists, but the number of definite sales shot up from 32 percent in December to 41 percent. HTC's share was small, but Android helped it get 10 percent of buyers to commit.

Although not a study of actual buying habits, the study parallels recent findings of a drop in Nokia's European share that shows many abandoning the once secure Nokia for Android and the iPhone. YouGov put some of the blame on frustration with Symbian as both the age and difficulty of the OS, as well as its poor app selection, have had many buyers giving up. The other two phone makers to see significantly less interest over the period, Samsung and Sony Ericsson, also base some of their phone lines on Symbian.

By Electronista Staff