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Apple has yet to enforce ad restrictions, says AdMbob exec

updated 03:25 pm EDT, Tue July 13, 2010

SDK terms will bar advertisers from gathering data

Apple has yet to enforce its new SDK terms that place tight restrictions on third-party advertisers, according to AdMob CEO Omar Hamoui. Many developers argue that the terms, if enforced, would effectively serve as a complete prohibition of iPhone advertising other than Apple's own iAd content.

"They haven't been enforcing (the new regulations) yet. We're very appreciative of that," Hamoui told a CNBC reporter at the MobileBeat 2010 conference in San Francisco.

Although the SDK language does not explicitly ban third-party advertising, the terms place restrictions on gathering analytic data. AdMob and other companies use such methods to track the number of clicks on each ad. The data is viewed as essential for selling ads and reporting the performance to advertisers.

Apple CEO Steve Jobs, speaking at a Q&A session during the D8 conference, suggested that the terms were changed to prevent companies from tracking Apple prototypes. The executive claimed that the analytics would only be able to be used "solely for the purposes of advertising" and without data relating to the devices, although the SDK terms do not appear to provide an explicit exemption for advertisers.

A recent report suggests the FTC and DoJ have taken an interest in determining if the SDK terms are anti-competitive. Although the terms are general, many view the changes as specifically aimed at blocking AdMob. The advertising company was recently purchased by Google, one of Apple's primary competitors in the mobile hardware market and now the mobile advertising space. [via CNET]



By Electronista Staff
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  1. testudo

    Forum Regular

    Joined: Aug 2001

    +3

    Sorry, dude

    "They haven't been enforcing (the new regulations) yet. We're very appreciative of that," Hamoui told a CNBC reporter at the MobileBeat 2010 conference in San Francisco.

    The restrictions are on what you are allowed to do. They never said they'd put in blocks to prevent you from doing it. But they can say "Hey, you're gathering data you're not supposed to. We're blocking all access from our devices to your servers until you fix that!"

    Many developers argue that the terms, if enforced, would effectively serve as a complete prohibition of iPhone advertising other than Apple's own iAd content.

    No it doesn't. It only prevents those with ties to the mobile industry from collecting the information. In theory, if AdMob had not been bought out by Google, who makes a rival OS, they'd be fine from gathering the same data.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    +1

    Seriously, folks

    Apple CEO Steve Jobs, speaking at a Q&A session during the D8 conference, suggested that the terms were changed to prevent companies from tracking Apple prototypes.

    That's just bull. No one cares about tracking Apple prototypes through ads. What did we hear last year when this supposedly all started? That there was an iPhone 3.2 out there? ("What, you mean Apple's working on an update to their OS? No!") That someone with a prototype was playing a game somewhere in San Francisco ("What? There's a user out there with a new iPhone somewhere around the San Francisco area? Call the press!").

    Most of the information that came out about iPhone 4.0 prior to the 'loss' of the prototype in the bar came from people reporting on findings in the API. The same way guesses on updates to Mac models have been made for years.

    And, h***, what is Apple afraid of? Does anyone really think that if Apple released in December "Here's a part list and set of features being planned for iPhone 5" that some company will make a better phone before iPhone 5 is released?

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