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Apple to hold emergency iPhone 4 press conference Friday

updated 08:25 pm EDT, Wed July 14, 2010

Apple hints at possible major iPhone 4 remedy


Apple tonight sent word of a surprise press conference for this Friday, July 16. The company provided few details and would only say it was related to the iPhone 4. The event should start at 10AM Pacific (1PM Eastern).

The conference is widely expected to revolve around the worsening perception of the iPhone 4's antenna issues, which led Consumer Reports to pass on a recommendation even though it had praise for the rest of the design. Apple's decision to turn the steel frame into the antenna has faced mounting criticism as a technique to improve reception may have created an inherent design flaw that can drop calls or slow data depending on how the phone is held, especially for left-handed users.

Speculation has been that Apple will either have to offer free bumper cases to customers or implement a significant design change in future production runs.


By Electronista Staff

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TAGS :  

iPhone, industry, Apple, iPhone 4

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  1. HectorHGM

    Fresh-Faced Recruit

    Joined: Jul 2010

    +27
    07/14, 09:10pm | report spam | (1 reply) | reply

    Emergency?

    Why is it an 'Emergency' press conference? Because it makes for a better title?


  1. joecab

    Fresh-Faced Recruit

    Joined: Apr 2004

    +11
    07/14, 09:24pm | report spam | reply

    actually ...

    ... it was originally scheduled for a week ago, but no one received the phone call. (hyukhyukhyuk)


  1. CarlRJ

    Fresh-Faced Recruit

    Joined: Mar 2010

    +23
    07/14, 10:00pm | report spam | reply

    I agree with HectorHGM

    I read of this upcoming press conference on half a dozen different tech sites -- only macrumors/electronista saw the need to shoehorn "emergency" into the title.


    Comment buried. Show
  1. ilovestevejobs

    Fresh-Faced Recruit

    Joined: Feb 2007

    -14
    07/14, 10:15pm | report spam | reply

    re: joecab

    hahahaha too funny. Thumbs up!


  1. Jeronimo2000

    Fresh-Faced Recruit

    Joined: Aug 2001

    +12
    07/14, 10:23pm | report spam | reply

    It's all about the drama, baby

    Of course there has be SOME sort of bone-chilling buzzword like "emergency" in the title, it's electronista after all.

    My take on this: at the press conference, Steve will show the assembled media (& the world) how to hold the damn thing correctly.


  1. que_ball

    Fresh-Faced Recruit

    Joined: Aug 2000

    -3
    07/14, 10:58pm | report spam | reply

    Announce release date for second wave?

    You know the content of the announcement is mere speculation at this point. It could simply be to announce the release date for the next wave of countries to release the phone.

    So far Apple has only promised a release date of July for the second wave of countries (which includes Canada BTW) This could just be the announcement of when the phone goes on sale for these countries. They may not even announce anything about reception problems (though that would seem foolish). It would hardly be described as an emergency announcement if all they are doing is releasing a date for the next round of sales.


    Comment buried. Show
  1. wrenchy

    Fresh-Faced Recruit

    Joined: Nov 2009

    -21
    07/14, 11:26pm | report spam | reply

    I wonder


    what the Geniuses have to say now...


  1. aristotles

    Grizzled Veteran

    Joined: Jul 2004

    +10
    07/14, 11:31pm | report spam | reply

    It is probably about the second wave.

    There is a possibility that they may offer free replacements for anyone with a defective phone if they come into an Apple store to have it tested. I doubt that more than a small percentage of phones are defective but the bloggers with no real job other than blogging feel the need to create a tempest in a tea cup over nothing to get page hits.

    This site is no exception to that. I look forward to when macnn.com and electronista gets back to "news" rather than spreading whining blogger fluff like this over and over again.


  1. jink

    Fresh-Faced Recruit

    Joined: Jan 2009

    -1
    07/15, 03:18am | report spam | reply

    "It is probably about the second wave"

    Seems you haven't been keeping up on the news. Both Consumer Reports and the highly respected Anand at Anandatech have fully documented the issue and considered it severe enough proving it to be a "design defect" and not a few bad sets. Apple has made a mistake this time and will need to account for it or risk losing significant stature and/or facing significant lawsuits.


  1. sibeale1

    Fresh-Faced Recruit

    Joined: Feb 2006

    -3
    07/15, 08:45am | report spam | reply

    iPhone is not a phone

    So what if it can't make phone calls. Only dweebs make phone calls anymore.


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