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Analysts triple tablet sale estimates based on iPad surge

updated 02:55 pm EDT, Tue July 20, 2010

ABI expects 11m tablets sold in 2010

The iPad alone has tripled the likely sales for tablets this year, ABI researchers said. They now expect 11 million media-friendly tablets to ship in 2010, almost all of which will be Apple's model. Competitors could factor in but may miss their opportunity if they don't arrive by early September or sooner.

The tablet market isn't yet mainstream and might not reach that point until 2013, analyst Jeff Orr said. That growth may hinge almost exclusively on how many countries get the iPad, as it only sells the slate in several countries today and is adding just nine more this week. Challengers were to have already been on the market by now and spread that growth, but switches away from Windows and repeated delays have let Apple sell largely unopposed.

Intel may suffer the worst from the effects of the iPad and the category it's establishing, according to Orr: its attempt to push the Mobile Internet Device (MID) category has failed as the tablet is taking what share wasn't already consumed by smartphones. The chip designer has been trying to promote the category since about 2007 but has had little success as they neither have large screens nor the pocketability of a phone or an MP3 player.

The 11 million-unit estimate could be cautions, as Apple had already sold three million iPads in the 80 days after its April 3 launch and is likely to sell more each quarter as it adds countries and approaches the holiday sales spike.



By Electronista Staff
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Comments

  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008

    -1

    How sweet it is...

    Apple will have a dominant position in the tablet sector and should easily be able to hold onto the top spot for a few years. Kindle is doing pretty well at the low end, so it won't be easy for additional competitors to just walk right in. Apple is in a very good position for retail sales and they've already established some universal apps for iPhone/Touch/iPad. It might be difficult for Android tablet vendors to build universal apps for all Android devices.

    It's hard to imagine people are calling the iPad useless c*** if it sells as well as expected. Consumers must like useless c***. I sure hope competitors don't get their tablets on the market until December or later.

  1. lkrupp

    Junior Member

    Joined: May 2001

    -1

    The naysayers

    iphonerulez,

    We just have to live with the naysayers and understand how clueless they are. The naysayers have a horrendous track record when it comes to new Apple products. In fact their record is so bad that their panning of a new Apple product actually means it will succeed widly. The naysayers have become a sort-of reverse bell weather indicator of how well something Apple announces will do. It's really funny. I think they know how ludicrous they are but they keep at it anyway.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -2

    Re: The naysayers

    iphonerulez,

    We just have to live with the naysayers and understand how clueless they are.


    You mean like iphonerulez who doesn't seem to understand that the kindle is NOT a tablet.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -2

    Re: How sweet it is...

    It's hard to imagine people are calling the iPad useless c*** if it sells as well as expected. Consumers must like useless c***.

    First, who are all these people calling the ipad useless c***?

    Second, you do understand that everyone's needs are different, right? I have no need at the moment for a large-screen ipod touch with the restrictions inherit in a touch-screen computer with software limitations of a first-gen product. For me, it would probably sit idly most of the time, just as much as a Kindle would in my house. So I would find them both useless.

    For example, you find Windows to be useless c***, I'm sure, and yet many people buy it.

    However, I'm not one of those narrow-minded souls who think that if something has or doesn't have value to me, the same must be true for everyone.

    I sure hope competitors don't get their tablets on the market until December or later.

    Why? Are you that fearful that the competition will crush Apple so badly that Apple needs as much of a head start as possible? That's an odd feeling for an iDevotee.


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