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Verizon: iPhone changed our mind on app stores

updated 02:15 pm EDT, Thu July 22, 2010

Verizon says iPhone a watershed moment

The iPhone was a "watershed" in how Verizon looked at mobile apps, business development executive director Jennifer Byrne said at the paidContent Mobile conference. While she claimed Verizon's GetItNow store was the first mobile app store, she saw Apple's store as the turning point for the industry. Verizon eventually learned to adopt a similar, hands-off approach to mobile apps and was rewarded when many of its Android phones took off in popularity.

"It's a drastic change from the walled garden stage to the open approach. It's been a very big shift," Byrne said. "We've seen a tremendous response -- so it's validated the decision."

The stance contrasts sharply with its views in the past, when it often forced phone users to shop only at its store and could filter out apps that would have competed with its own paid services. Since adopting Android, however, it has been one of the more vocal advocates of stores it doesn't control, often focusing heavily on third-party apps in ads and allowing out-of-Market apps where AT&T has blocked non-Market apps under the guise of security.

Byrne added that the company is seeing an iPhone-like effect from the Droid X launch. Despite having multiple flagship Android phones on its network, Verizon has "something like five times" the data use from Motorola's new phone than any other on the network. She didn't explain why, but the 4.3-inch screen and 1GHz processor are potentially better suited to video and other network-intensive apps.

The iPhone created pressure on AT&T's network soon after it shipped in 2007 and rendered certain parts of the network almost unusable a year later due to the sheer number of phones and their data uses. Although Apple software issues have been rumored causes, the iPhone's advantages are often credited with creating the problem: Apple was one of the first to have a truly accurate and fast mobile browser as well as an easily accessible, popular app portal, both of which contrasted sharply with the poor browsers and app platforms on BlackBerry and Windows Mobile that had kept many using them only for e-mail.

By Electronista Staff


  1. DeepDish

    Forum Regular

    Joined: May 2001


    Remember Carriers Attitude Before iPhone?

    Remember how draconian cell phone carriers were before the iPhone?

    Everything had to be approved by them and go through them.

    Thank you Apple for shaking up the system yet again.

  1. dliup

    Fresh-Faced Recruit

    Joined: Jan 2006



    FAIL. Currently, most out-of-contract iPhones can be unlocked easily.

    You might want to go back to your Razr?

  1. cmoney

    Mac Enthusiast

    Joined: Sep 2000


    from the carrier? officially?

    or with a hack that can be done with any iphone regardless whether you're out of contract or not? cause if at&t is unlocking iphones once out of contract, i stand corrected.

    just cause you can hack the unlock doesn't mean that apple doesn't want to keep a tight fist around its ecosystem.

  1. FreeRange

    Fresh-Faced Recruit

    Joined: Jul 2009


    VRZN SAYS....

    The Verizon PR department released the following, "We at Verizon have been floating turds in the toilet bowl of service providers by keeping a tight grip on our vendors, by not allowing them to turn on existing functionality, and by keeping our boot on the necks of our customers in terms of what they could do with or on their phones. But now we have reformed and are just going to copy everything Apple does as we'd never be able to figure these things out for ourselves."

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