AT&T preps smartphone plans with built-in unlimited SMS
updated 06:25 pm EDT, Fri July 23, 2010
ATT repackaging plans to bake messaging inside
A newly unearthed AT&T briefing has shown the carrier will soon have smartphone plans with messaging built-in. Rather than choose a separate messaging plan, customers will have the option of a "Talk, Text, Web & E-mail" plan that already factors in unlimited MMS and SMS. The chart spied by Engadget shows that each carry a $20 premium over the standard versions, or roughly the same price as needed for choosing unlimited access on its own.
The lower-tiered bolt-on messaging plans will still be available and cost $5 for 200 messages per month or $15 for 1,500.
The plans don't give customers a cost advantage and appear designed primarily to simplify options for subscribers who don't know of the separate plans or want them factored into a single bill. AT&T plans a quick rollout and could have the new plans in effect as soon as Sunday July 25. It's presumed, though not yet confirmed, that iPhone subscribers will have the option when signing up for service.
Fresh-Faced Recruit
Joined: Sep 2009
dorks
So.....you can sign up for this bundle and save absolutely nothing! So AT&T is basically just making it better for themselves. Go figure.