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Apple intros Magic Trackpad, 27-inch LED Cinema Display

updated 09:25 am EDT, Tue July 27, 2010

Apple intros optional multi-touch pad and new LCD

Apple's introductions today were joined by two new, major accessories. The Magic Trackpad is Apple's first trackpad designed for a desktop and uses the same surface-as-a-button design as the pad on a MacBook Pro. With an 80 percent larger surface, though, it theoretically allows for more precision. It also has the same angle as the official Wireless Keyboard and is potentially more comfortable than the Magic Mouse over long periods.

The peripheral uses Bluetooth for input and supports the same range of multi-touch input as a MacBook, such as two-finger scrolls, three-finger swipes and rotation. Apple sells the Magic Trackpad by itself through the Apple Store for $69 and as an option for Macs.

Also enroute is the 27-inch LED Cinema Display. The screen is the first LED-backlit model larger than the 24-inch model and uses the same 2560x1440, 16:9 ratio panel as the 27-inch iMac. As an IPS-based screen, it provides higher than average color accuracy. The screen still shares the same notebook-friendly options as its predecessor and has its own MagSafe connector to charge a MacBook or MacBook Pro as well as a three-port USB hub and a built-in iSight camera. The larger size affords a more powerful sound system, and the Cinema Display can now put out 49W of power across a 2.1-channel speaker array.

Apple plans to ship the 27-inch display in September for $999. The 24-inch model is no longer readily listed and may be phased out soon.

As a bonus for Magic Trackpad and Magic Mouse owners, Apple has also quietly slipped out the Apple Battery Charger. The $29 accessory charges up to two batteries at a time and is small enough that the entire charger plugs into a wall outlet. It intelligently scales back power draw once a battery is full, to as little as 30mW; the figure is about 10 times better than average, Apple claims. The charger costs $29 but includes six rechargeable batteries in the pack.

By Electronista Staff


  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008


    Definitely the way to go instead of a

    touchscreen 27-inch display. I'm seriously thinking of buying one of these pads to replace my Logitech multi-button mouse. I'm not sure whether this pad is more efficient than a mouse for everything, but it seems like it would be more comfortable to use and combined with all those different gestures, it looks like it could be a step up. I can't wait to see some reviews on it.

  1. bobolicious

    Dedicated MacNNer

    Joined: Aug 2002


    wired versions of Magic Tpad + Mouse...

    ...would be greatly appreciated on this end - no hassle of batteries, no radiation, lower cost & no environmental issues with disposal of such...

  1. Inkling

    Senior User

    Joined: Jul 2006



    I agree. Messing about with batteries is an unnecessary hassle when you're always working at a desk. The cord on a mouse occasionally catches on something when a desk gets as cluttered as mine. But a keyboard and touch pad never move, so USB versions make more sense than Bluetooth and never have issues with lag, dying batteries, or the occasional quirks you see with wireless gadgets in RF-filled environments.

  1. testudo

    Forum Regular

    Joined: Aug 2001



    It's not just a trackpad. It's MAGIC!

    Seriously, Apple, can you stop letting the 8 year-old kids of the marketing team come up with the names of your devices? What's next, the Magic Unicorn Graphics Tablet?

  1. psdenno

    Fresh-Faced Recruit

    Joined: May 2003



    I can imagine Steve Jobs sitting in his office, reading these last few comments, smiling, and then moving on with a swipe of his middle finger across his Magic Trackpad.

  1. facebook_Mihai

    Via Facebook

    Joined: Jul 2010


    It's all good, but...

    you won't be able to play any games or run apps that require a lot of fast clicks with a trackpad. Other than that it's great.

  1. fashizzle

    Fresh-Faced Recruit

    Joined: Aug 2003


    nothing wrong with "Magic"

    instead of attacking the actually product, you've now stooped to mocking the naming of the product. what would you prefer Testudo, "The T978210-G Wireless Trackpad"? at least Apple has a naming convention that is logical. go look at the HP line and compare.

  1. malax

    Fresh-Faced Recruit

    Joined: Aug 2006


    Not in the brick and mortar stores yet

    I walked to a local Apple Store over lunch and was disappointed to find no trace of the new trackpad. I couldn't tell if the iMacs on display were the new ones or not; if they were there was nothing hyping that fact. Oh well, I guess I'll wait until they are available from Amazon.

  1. Jens24

    Fresh-Faced Recruit

    Joined: Sep 2009


    TOOO MUCH!!!

    That track pad is what it costs for the wireless keyboard!! And $30 for a 2 battery re-charger!! Somebody has been smoking paper money again! Maybe $30 for the track pad and throw in the battery charger. Apple this time you are WAY OFF the Mark!!

  1. chucker

    Fresh-Faced Recruit

    Joined: Mar 2007


    missing the point

    Hey Jens, you just don't get it... that's not just a battery is the coolest looking battery charger ever!

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