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Motorola Droid X ad jabs Apple's iPhone 4 bumper program

updated 09:45 am EDT, Wed July 28, 2010

Motorola says Droid X doesn't need a case

Motorola took another shot at Apple today with another posting of a full-page ad it's running in the New York Times. The spot boasts that the Droid X follows a "no jacket required" policy and claims that the Android phone's dual antennas let it make calls without needing a case like some iPhone 4 users. Motorola's 30-plus years of experience making phones gives it the experience to know better, the ad argues.

"We believe a customer shouldn't have to dress up their phone for it to work properly," the ad reads. "The [Droid X] allows you to hold the phone any way you like to make crystal clear calls without a bulky phone jacket."

Apple has already tried to shoot down an earlier ad by putting a demo up that shows the Droid X losing signal, but its effectiveness isn't certain. Although Apple showed the Android phone losing signal entirely, outside reports have claimed it's difficult to replicate the same effect; Apple also didn't show whether or not the signal loss actually resulted in dropped calls or stalled data, as it does on the iPhone.

With a 4.3-inch screen, the Droid X is large and relatively difficult to cup in a way that entirely blocks the bottom area containing the antennas. Apple's phone is not only smaller but, as the antenna is the frame itself, is both more sensitive to hand position and has obvious points of contact where the antenna can be bridged and lose its effectiveness. Bumpers and other always-on cases solve the problem by preventing direct contact.



By Electronista Staff
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Comments

  1. eldarkus

    Fresh-Faced Recruit

    Joined: Feb 2004

    -1

    Here at Motorola...

    we know you'll drop your phone at some point. And with no case, it will break and you'll have to buy a new one at full price. So please.. no jacket required.

  1. c4rlob

    Fresh-Faced Recruit

    Joined: May 2009

    +1

    the Pot calling the Kettle bulky

    Ummm, the DroidX is the last phone that should be criticizing bulkiness.
    Turn around DroidX, show everyone that huge lovely hump on your backside. No jacket required? You mean "Hump-friendly jacket required!"

  1. lysolman

    Fresh-Faced Recruit

    Joined: May 2005

    +6

    It's ironic

    "without a bulky phone jacket."

    It's ironic, because even with the iPhone 4 bumper, the iPhone is slimmer than the Droid X when it's naked.

    I mean the thing is a massive f****** brick.

    I'm 6'3" 230lbs. I have big f***** hands. And I think it's too big.

  1. c4rlob

    Fresh-Faced Recruit

    Joined: May 2009

    +1

    RadioShack X

    Is it just me or does this phone look like a 1990's RadioShack special. Whatever you may think about the Android OS, dull black plastic panels with white decals on square plastic buttons screams "cheap" quality.

  1. vasic

    Fresh-Faced Recruit

    Joined: May 2005

    -2

    Dangerous

    That is very risky for Motorola. Apple's web site has a video of this phone that shows exactly the opposite of what the ad is telling (..."the kind of antenna that allows you to hold your phone any way you like and make crystal clear calls"...). The signal drops from four (out of five) bars to zero in a matter of seconds, after gripping the phone in precisely the same kind of 'grip of death' that has been the source of the 'Antennagate'.

    Regardless of the look, feel, performance or anything else (bumper or no bumper), this Motorola phone has at leas the same, and likely, much worse, antenna performance than iPhone 4 WITHOUT the bumper. At least for the iPhone 4, if you want to avoid that little antenna attenuation, you can get that bumper. With the Droid, no bumper can help you, since the antenna is already inside, and attenuation is caused by the actual muscle mass blocking waves (i.e. deplorably poorly designed antenna that has so little gain that even a human hand can block the signal enough to lose reception).

  1. vasic

    Fresh-Faced Recruit

    Joined: May 2005

    -2

    correction

    Minor correction: full signal was three out of four bars, which dropped to zero bars after the 'death grip'.

  1. vasic

    Fresh-Faced Recruit

    Joined: May 2005

    +2

    addition

    And the attenuation video for Droid can be easily found all over YouTube too (if someone thinks Apple doctored the video).

  1. tgabtg

    Fresh-Faced Recruit

    Joined: Jul 2010

    +2

    30 years

    Wow it took you 30 years to build a phone that looks just like an iPhone and doesn't even run your own software. What an accomplishment!

  1. facebook_Justin

    Via Facebook

    Joined: Jul 2010

    -1

    comment title

    But I bet a jackets required in britain. Oh wait, that wont help the pathetic CDMA based pile of c*** get a signal in Britain... or anywhere else on the planet for that matter, other then the USA. CDMA phones have a million more problems then any iPhone can ever have.

  1. itguy05

    Forum Regular

    Joined: Apr 2005

    +2

    I HAVE a Droid X

    Probably ditching my iPhone for the DX. It has nothing to do with "Antennagate"

    The hump on the back is nice - makes it easy to hold in your hand. Has it sit up a little on the desk so it's easier to pick up.

    It is light; size is about the same as my 3G plus Juicepack Air.

    The screen is gorgeous. Retina is nice but it still feels cramped. The hardware buttons are a nice departure from the always robbing screen real-estate buttons of the iPhone.

    It works better with my car (Ford); it reads text messages to me through the car, lets me send replies through the car. Integrates better with the car.

    Bluetooth seems to be about the same.

    DX is not as polished as the iPhone but it gets the job done.

    I think I'm keeping it.

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