updated 09:45 am EDT, Wed July 28, 2010
Motorola says Droid X doesn't need a case
Motorola took another shot at Apple today with another posting of a full-page ad it's running in the New York Times. The spot boasts that the Droid X follows a "no jacket required" policy and claims that the Android phone's dual antennas let it make calls without needing a case like some iPhone 4 users. Motorola's 30-plus years of experience making phones gives it the experience to know better, the ad argues.
"We believe a customer shouldn't have to dress up their phone for it to work properly," the ad reads. "The [Droid X] allows you to hold the phone any way you like to make crystal clear calls without a bulky phone jacket."
Apple has already tried to shoot down an earlier ad by putting a demo up that shows the Droid X losing signal, but its effectiveness isn't certain. Although Apple showed the Android phone losing signal entirely, outside reports have claimed it's difficult to replicate the same effect; Apple also didn't show whether or not the signal loss actually resulted in dropped calls or stalled data, as it does on the iPhone.
With a 4.3-inch screen, the Droid X is large and relatively difficult to cup in a way that entirely blocks the bottom area containing the antennas. Apple's phone is not only smaller but, as the antenna is the frame itself, is both more sensitive to hand position and has obvious points of contact where the antenna can be bridged and lose its effectiveness. Bumpers and other always-on cases solve the problem by preventing direct contact.