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Motorola's phone sales drop, give Apple US crown once again

updated 08:40 am EDT, Thu July 29, 2010

Motorola Q2 2010 keeps moving to smartphones

Motorola today posted results that underscored its urgent move to smartphones. The company's total phone shipments in the spring quarter shrank compared to the winter, falling from 8.5 million to 8.3 million, but its smartphone numbers grew quickly. Continued strong Droid sales and growing ranks of other Android devices led it to ship 2.7 million smartphones, or nearly a third of its entire lineup.

The overall contraction was enough to let Apple retake its position as the largest US-based phone manufacturer, as its 8.4 million iPhones gave it the lead in absolute terms and not just in more advanced devices.

However, the Mobile Devices group that handles Motorola's phones saw a rare instance of being profitable on its own. The results revealed that RIM's settlement with Motorola paid out $228 million, which was enough to swing the phone division from its usual losses to an $87 million profit. Motorola's total profits climbed from $69 million at the start of the year to $162 million today.

The company is pinning most of its expectations for the summer on the Droid X, its first high-end, touchscreen only smartphone for the US. It has remained sold out virtually since launch and is considered both Verizon's flagship and one of the best competitors to the iPhone 4. It should also ship the Droid 2 and is also shifting more of its focus to the high end outside of the US, such as the Milestone XT720.



By Electronista Staff
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  1. lkrupp

    Junior Member

    Joined: May 2001

    +1

    Ahh Hah!

    Now we know why the full page ad mocking the iPhone 4 was placed. Moto is desperate. And aren't they one of the crowd that laughed and snickered when the iPhone was announced in 2007. Yes, I believe they were.

  1. JuanGuapo

    Fresh-Faced Recruit

    Joined: Jan 2008

    0

    Wow...

    Interesting article. I hope for Motorola's sake they turn around bc I'm all for competition. However, after seeing the Droid X, I couldn't help but think the phone looked antiquated in comparison to the iPhone. It's too big and bulky, and looks like something Bill Gates would carry. I gave it the "that's nice" response and walked awayy.

    Motorola doesn't even design most of their handsets anymore. If you're interested, check out this article...
    http://www.emasiamag.com/article-76-theriseandriseofodmhandsetmanufacturing-Asia.html

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -4

    Technically

    Neither company manufactures their phones in the US, so how can either be #1?

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