updated 08:25 am EDT, Mon August 2, 2010
Amazon's new Kindle already facing strong demand
Amazon has already sold out of the first batch of the third-generation Kindle. Despite being on sale for just five days since the unveiling, both the 3G and Wi-Fi versions are listed as "temporarily sold out" and could ship as late as September 4 for new orders. The larger DX remains in stock.
The company has routinely guarded the number of Kindles it sells as a competitive secret, but it has admitted that it saw a large spike in sales after it dropped the price of the Kindle to $189 at the end of the second generation model's life. Amazon is likely to have seen further new sales with the third-generation model.
Amazon has already sold "millions" of readers but is believed to be in a race with Apple to hold on to its book share. Although it produces an iPad app and is focused more on its store, the presence of the iBookstore as a readily available (though not pre-installed) option could lead customers to drop not only the Kindle hardware but its bookstore as well.