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Windows Phone 7 to reach US by November, Europe first

updated 10:35 am EDT, Mon August 2, 2010

Microsoft to have last-minute WP7 release in US

Microsoft chief operating officer Kevin Turner is now known to have revealed during the annual Financial Analyst Meeting that Windows Phone 7 will reach the US only in November. Contrary to the company's typical US-focused approach, the first WP7 devices will go to Europe first, in October, and will only reach the US afterwards. The executive didn't justify the timing, but most of Microsoft's launch partners have traditionally launched many smartphones in Europe first.

The statements help elaborate on a strategy which until now had been vague, as Microsoft had previously only said it would have phones ready sometime before the holidays. Its late timing may still prove a challenge, as WP7 phone makers will only start selling devices with the OS in the middle of the holiday shopping season where the iPhone and several Android devices, many of which will be made by the same companies supporting WP7, will have been available for several months. Similar timing is believed to have led to the Zune's struggle, as multiple November launches gave Apple's iPods a head start in sales each year.

Microsoft is known to be at least partly aware of this and has characterized WP7 as a total reboot that sees it scrapping much of its existing footprint for the sake of a better effort. Turner in his speech described the OS as "getting back in the game" by offering a true touchscreen UI and modern features aimed as much at regular home users as business. [via Engadget]



By Electronista Staff
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Comments

  1. Geoduck

    Junior Member

    Joined: Jan 2010

    0

    So...A release around Halloween?

    Appropriate for something that may very will be going to an early grave.

  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005

    +4

    Better to be thought a fool ...


    "The statements help elaborate on a strategy which until now had been vague ... Similar timing is believed to have led to the Zune's struggle, as multiple November launches gave Apple's iPods a head start in sales each year."

    ... than to open your mouth and remove all doubt.

    - So MS replaced a vague strategy with one of their previously proven dumb strategies.

  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008

    +3

    I can't really see many smartphone vendors

    begging to get their hands on WP7 when Android is going ballistic. It would seem counter-productive to start selling WP7. Too many smartphone vendors have gotten burned with WM6 and I'm sure it doesn't leave a good taste in their mouth. What could a paid license WP7 OS 1.0 have to offer more than a totally free Android OS 3.0 release. I'm not saying that WP7 won't be any good, but when figuring the cost factor really doesn't seem to be worth it for companies. Microsoft would be better off offering their own flagship smartphones to start with to gain some sort of traction.

  1. Flying Meat

    Dedicated MacNNer

    Joined: Jan 2007

    +3

    Just in time to

    flop for the holidays? ;)

  1. Paul Huang

    Mac Enthusiast

    Joined: Sep 1999

    +2

    Off the market by 2/14

    Valentine massacre redefined.

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