iRex reborn as IRX Innovations on September 1
updated 10:00 am EDT, Thu August 5, 2010
iRex to cater to business market with new name
Less than two months after declaring bankruptcy, e-book reader maker iRex has apparently secured new funding and will return to market as IRX Innovations on September 1. This time, however, the company will focus on business and enterprise markets and skip the consumer market altogether. With its high-priced DR800 and DR1000 before, it failed to reach many customers while sold at Best Buy, as it was eclipsed by the more affordable devices from Amazon, Barnes & Noble and Sony.
Whether the company will bring back the DR800, customize it somewhat or launch an entirely new lineup remains to be seen. The 8.1-inch DR800 used a 3G connection to download content but lacked Wi-Fi. It cost $450 where the Kindle and Nook lacked touch but cost just $259 at the time. Today, they cost $199 or less.
