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Best Buy teases Rocketfish-branded iPad clone

updated 05:30 pm EDT, Fri August 6, 2010

Rocketfish tablet should pack Android for cheap

Best Buy is hoping to jump on the tablet bandwagon with a device of its own, the company's CTO Robert Stephens has teased. The design is an empty shell at present but when finished would carry the Rocketfish badge applied to many of its in-house computer peripherals. Stephens had previously said that a future tablet would use Android 2.2, and in shots showed that the tablet would be smaller than the iPad it's targeted against.

The executive didn't say when the tablet would ship or how much it would cost, but the lack of a working prototype implied it was months away. Rocketfish, Insignia and other in-house brands often focus on low-cost models.

Retailers have been signaling a greater intent to have at least one tablet as a cheaper alternative to the iPad following Apple's runaway success in the category. Few have options immediately on the market, but a $150 Augen tablet at Kmart has garnered an unusual amount of attention and controversy for using a bootlegged copy of Android. [via CrunchGear]





By Electronista Staff
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Comments

  1. LenE

    Fresh-Faced Recruit

    Joined: May 2004

    +1

    How blatant!

    They grew the iPhone 4 to a 3/4 iPad size. It appears to have a glass front and back, and the ruled surface wrap-around bezel in the same matte finish.

    I'd expect this sort of thing in China. This thing seems destined to not only piss off Apple, but all of their other potential Android tablet vendors. Do you think that maybe Microsoft is funding this study?

    -- Len

  1. testudo

    Forum Regular

    Joined: Aug 2001

    +1

    Re: How blatant!

    They grew the iPhone 4 to a 3/4 iPad size. It appears to have a glass front and back, and the ruled surface wrap-around bezel in the same matte finish.

    It isn't a glass back, and it's only a shell.

    This thing seems destined to not only piss off Apple,

    How exactly is this going to piss off Apple? Because they kind of copied their look? h***, if Apple got pissed off at everyone who did that, they'd have no friends.

    but all of their other potential Android tablet vendors.

    Seriously? You really think "other Android tablet vendors" are going going to be pissed off by this? Exactly why? Oh, right, I know, it's because of that well-known Best Buy quality. Once they make a tablet, no one will want to buy any other brand!

    This is why all the other computer, peripheral, and TV makers have gotten out of the business. Who would want an HP or Toshiba tablet when you can have a Rocketfish or Dynex?

    Do you think that maybe Microsoft is funding this study?

    OMG, you really need to take off the aluminum foil hat and go get help. Everything is a conspiracy, is that it?

    Can you explain the reasoning why MS would be funding a 'study' (um, it isn't a study, it is a product, but go figure) to get best buy to build an android tablet? Just to drive the others out of the market?

    And wouldn't it be more likely that Apple would be funding this, since they actually have a tablet and would want to, apparently, discourage all these others from getting into the market?

  1. LenE

    Fresh-Faced Recruit

    Joined: May 2004

    +2

    Re: Testudo

    I was too terse with my first post, and I will concede your point that there are few, if any, Dynex or RocketFish fans. That being said, the Android fan base is fundamentally different from the core Apple base. They don't so much care about brands, but they want to be cool. More precisely they want to be seen as being cool, without paying the premium to get Apple stuff. To them, Android is just like the iPhone, except "free" from Apple's "draconian control". It makes no difference to them that they are paying with their privacy and that far fewer programs just work.

    I witnessed two people in my office this week go orgasmic over the prospect of buying that $150 POS Android tablet at K-Mart. They had been longingly looking at getting iPads, but the $500 entry price was too steep for them.

    With this device, if it gets made, they would get a cheap knock-off that looks like it came from Apple. It would undercut other Android tablets (remember, Android people are not that brand loyal), and it would undercut the Apple store-within-a-store that currently exists in almost every Best Buy.

    -- Len

  1. Gazoobee

    Forum Regular

    Joined: Feb 2009

    0

    nonsenscal

    @ LenE: This statement makes no sense:

    "... the Android fan base is fundamentally different from the core Apple base. They don't so much care about brands, but they want to be cool."

    If they wanted to be "cool" they wouldn't be on Android at all. I like Android, but saying it's the "cool" choice is ridiculous. People choose Android because they are different from the rest of the crowd, not because they ant to be "cool" and fit in.

    There is nothing cool about Android and that's a good thing.

  1. CaptainHaddock

    Grizzled Veteran

    Joined: Apr 2004

    +1

    "Rocketfish"?

    That is the worst name ever.

  1. ChiMac

    Fresh-Faced Recruit

    Joined: Aug 2010

    +1

    Possible Reaction

    The worst Apple would would do is pull their merchandise out of Best Buy. I highly doubt they would do so but it is possible. More than likely they would ignore it unless the final design is a direct copy. Keep in mind it is a Rocketfish which is one step below generic. Apple knows it is the Mercedes of the tablet world. Let the others fight for the wanna-be title. Most of the complaints would come from other companies looking to sell their own hemdroid models. I just hope they offer Geek Squad protection so customers can wait 4-6 weeks for a repair or get a refurbished model in exchange. You get what you pay for.

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