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BlackBerry Torch, Droid 2 launch without lineups or sellouts

updated 06:25 pm EDT, Thu August 12, 2010

BB Torch and Droid 2 have muted results

Motorola and RIM faced underwhelming results today as both the Droid 2 and BlackBerry Torch reached stores with little fanfare. Checks both by CNN and Electronista have revealed that no stores have faced lineups or known sellouts. Most stores as of Thursday afternoon still had significant stock, and online availability is immediate.

Both of the companies and their carrier partners AT&T and Verizon didn't go out of their way to coordinate large-scale launches, although RIM had been confident enough to hold a special New York City press event to drum up interest for the Torch.

The low-key outcome is a stark contrast for Motorola and RIM alike to earlier launches, although with different motivations. Most of the attention of Motorola and Verizon was devoted to the Droid X, which did see lineups and has led to the Droid X facing roughly two-week shipping delays even a month later. RIM, however, can't claim the same and hasn't seen significant lines since the launch of the original Storm in November 2008.

Both nonetheless represent a relative cooling of demand, For Motorola the Droid 2 may only be a sign that its smartphones are fully mainstream, but for RIM it may be a reflection of declining market share. The Torch is supposed to be RIM's flagship but isn't attracting either the attention of the Storm or the Bold. Most of RIM's popular phones are low-end models like the Curve 8500 series.

Apple as of now has had by far the most successful launch, moving 1.7 million iPhone 4 phones in its first few days and, even with antenna concerns, is still selling out to where it has to delay new orders by three weeks.

By Electronista Staff


  1. Stuke

    Forum Regular

    Joined: Feb 2005


    Are you surprised?

    They're just another phone, wanting to be an iPhone when the grow up, I mean catch up.

  1. SockRolid

    Forum Regular

    Joined: Jan 2010


    Just wait until next month

    Why bother buying a Fragdroid phone now? Next month there will be a better one.

    And if you wait just 5 more months, you can get a Verizon iPhone. Problem solved!

  1. bjojade

    Fresh-Faced Recruit

    Joined: Jun 2007



    SockRolid hit it on the spot. Apple introduces ONE new phone per year. (two if you count the white one coming out... and, well, maybe a Verizon one, but it's still the same phone!)

    RIM and MOTO release new phones every other week. Of course you don't get people lining up. You've fragmented your customer base!

  1. joecab

    Fresh-Faced Recruit

    Joined: Apr 2004


    sellouts don't really matter

    OK lineups are one thing, but no one should care about product shortages or sellouts. They just mean enough can't be made because popularity was underestimated, or (pessimism alert) it is being artifically shorten to get some press.

  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008


    There must be a gazillion Android

    smartphones on the market by now. Why would anyone need to stand in line for one? Motorola is just cranking out smartphones like crazy and so there'll always be another one in a few weeks time which will likely have more features. I'm curious as to whether Motorola is making any money from this strategy. Only the iPhone with one model each year is going to generate high demand and short supply.

  1. bleee

    Mac Enthusiast

    Joined: Mar 2002


    Business users prefer mail

    They're probably being delivered to corporate headquarters, business users aren't that crazy about new devices and they aren't exactly blasting the media with commercials and print ads.

  1. Darylal

    Fresh-Faced Recruit

    Joined: Apr 2008


    Who cares

    Apple manufactures lines for the I phone as part of it marketing. Simple really, make a shine new device that make the last one look obsolete. Play to the Apple fateful they need to line up for it and there you go a line. Look great, and gets them lots of free news coverage. Hardly a indicate of the phones success or quality. Although it helps in this case that it is a really good hand held device and an usable phone.

    Another thing to remember is that close to 80% of iPhone sales on day one (people in the line) were to people that already had an iPhone, not new customers. So take 80% of the people out of the line and it doesn't look all that impressive any more.

    So while lines make a nice fluff piece for the local evening news and make the marketing look good they are really meaningless. Fact is that the so called "fragmented" Android phones are outselling the "conformity" iPhone.

  1. Raman

    Mac Elite

    Joined: Mar 2001



    small line=small demand

    @darylal - many people (like me) have the 3GS. It works fine. not everyone that is/was on line on day-1 or that want the iphone 4 needs to update to it because the iphone 4 all of a sudden rendered our older iphones useless. people demand or desire the new iphone because apple is notorious for breaking the mold with new products or iterations thereof. we stand in line because we want the new features. this is generally in stark contrast with other manufacturers' hardware or software (i.e windows upgrades) because users upgrade because their current software or hardware doesn't *work as promised or advertised*. 80% of the people in line were those who were eligible to upgrade - i.e. you have a 3g. I don't think anyone that had a 3gs on day-1 that it was released was on line because you were only 1 year into your 2 year contract (like me).

    we all know why android is 'outselling' iphone - they're on multiple carriers that are literally giving away android phones, well, trying to.

  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005


    If You Offer A Phone BOGO ...

    ... your "sales" are BOGUS.

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