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News Corp. plans national newspaper for iPads, phones

updated 09:40 am EDT, Fri August 13, 2010

Murdoch wants iPad national paper

News Corp.'s dedicated tablet group is focusing on a national newspaper just for mobile formats, connections said on Friday. The publication made known to the LA Times would be a parallel to mainstream papers like the New York Times but designed just for the iPad, other tablets, and smartphones. It would have "several dozen" writers and possibly go live by the end of the year.

The media giant hasn't confirmed any details on its own, but its CEO Rupert Murdoch has publicly advocated the iPad as the future of reading and was one of the first to have a newspaper formatted for tablets when Apple's hardware shipped. When discussing News Corp.'s fiscal results on August 4, he called the iPad a "game changer."

"We'll have young people reading newspapers," he said at the time.

The ability to reach a younger audience isn't certain, as many are more familiar with visiting sites on the free web rather than using apps. Cost has also been an issue. While the Wall Street Journal iPad app is targeted at professionals, its $4 weekly subscription rate actually makes it costly relative to the print version despite the lack of physical distribution. A more mainstream paper would likely dictate lower prices or more features to justify the cost.



By Electronista Staff
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Comments

  1. Darylal

    Fresh-Faced Recruit

    Joined: Apr 2008

    +3

    Is this a plus for the iPad????

    All the noise that one Ozzie thinks you need. And hate to say it but us "young people" are not used to paying for for content. Especially when every right wing blog will be echoing the stories for free.

    Yeah not on my iPad. Maybe "old people" will pay for it.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    0

    Re: Is this a plus

    but us "young people" are not used to paying for for content.

    Which is why content is getting crappier and crappier as time goes on.

  1. WiseWeasel

    Junior Member

    Joined: Apr 1999

    +8

    Re: Re:

    I don't see how News Corp's little experiment here addresses the crappiness problem. If anything, Murdoch has done more harm to the quality of News than an army of cheapskate consumers.

  1. darkrail

    Fresh-Faced Recruit

    Joined: Sep 2006

    +2

    And convenience...

    So I'm reading this story (and writing this comment) on my iPad in a program called NewsRack that syncs with Google Reader to give me a dynamic display of RSS feeds from many different news sources in a clear, no-nonsense format. It knows which stories I've read, and automatically syncs that info to my iPhone and laptop. I can save a story here, and then read it later on my iPhone. It's heaven.

    Chances I'll pay money to have to open a separate app just to see the stories NewsCorp thinks I should see? Z-E-R-O.

    I agree that we need to find a way to monetize this stuff, but NewsCorp's way will fail. Micro-payments, integrated convenience, and lots of choice will win the day.

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