Adobe CEO: "we've moved on" from trying to please Apple

updated 01:10 pm EDT, Mon August 16, 2010

Adobe focuses on Android but open to Apple deal


Adobe CEO Shantanu Narayen in an interview this weekend claimed a more neutral stance in his company's ongoing differences with Apple. He now interprets Apple's decision to reject Flash on iOS as a business decision to "control the environment" and told the Telegraph that the difference wasn't worth continuing a dispute. Adobe still prefers an open platform that will cater to Flash, the executive said, but won't engage in heated fights.

"We believe in the power of the internet and in customers making choices and I think a lot of the controversy was about their decision at that point," Narayen said. "They've made their choice. We've made ours and we've moved on."

The position is a partial reversal from the approach just after Apple chief Steve Jobs explained the decision to reject Flash on the iPhone for the near future. At the time, Narayen had accused Jobs of shifting blame and said crashes, slowdowns or excess battery drain were Apple's doing. He has now asserted that the launch of Flash 10.1 on a handful of devices, so far limited to the Nexus One and Droid 2, was proof Flash was "suitable" for phones.

The company has nonetheless faced significant setbacks as the fragmentation of Android has kept almost all devices from using Flash while BlackBerry, webOS and other platforms are still far from getting their own Flash 10.1 updates. Adobe still has until the end of 2010 to meet its targets but has already delayed full Flash for mobile for more than a year.

Adobe is known to be hedging its bets and is partly responsible for US investigations into Apple over its cross-compiling rules. A win wouldn't force Apple to incorporate full Flash but might make it allow native iPhone apps compiled using Flash as the source tool.

In spite of shifting to other platforms, Narayen was adamant that the "doors are open" to collaboration with Apple and that it was Apple's prerogative to implement Flash once again.


By Electronista Staff

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Previous Comments

  1. dliup

    Fresh-Faced Recruit

    Joined: Jan 2006

    +35

    REEETARDS

    Make flash usable or make html5 tools

    Why is that so hard to figure out?


  1. pairof9s

    Fresh-Faced Recruit

    Joined: Jan 2008

    +22

    Big words...

    ...considering your attacks made not a single difference in Apple's stance nor the popularity of the iPhone.

    Seriously, would you not buy an iPhone, or any smartphone, because the biggest problem was that it didn't play Flash?!

    /


  1. starwarrior

    Fresh-Faced Recruit

    Joined: Mar 2006

    +4

    What is Flash?

    So soon we forget. Dumped all the software that demands more knowledge than the problem at hand years ago. Keep it simple is simply not in the Adobe and Microsoft lexicon. If it cannot be done in iWork, iLife , Grab or SnapproZ then it does not have to be done for the other professions.


  1. JeffHarris

    Fresh-Faced Recruit

    Joined: Oct 1999

    +25

    Yeah, yeah, yeah...

    Tell us ALL about it , Shamu.

    Adobe stopped giving a rat's rump about Apple back in, what was it, around 1995, I think.

    Flash is STILL dead, BTW, no matter what you say!


  1. prl99

    Fresh-Faced Recruit

    Joined: Mar 2009

    +26

    open platform?

    What applications does Adobe sell that are open? Flash isn't open, Photoshop isn't open, Illustrator isn't open, InDesign isn't open. Oh wait, OSX is based on open standards and Adobe wants to force its closed platform on top of it. Now I get it...


  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005

    +5

    So What Do You Say, Steve?

    Seems the Shant-man-du has lobbed the ball back into your court ... you up for reconsidering your negative decision to bring a crash-inducing, slow-responding, battery-draining 3rd-party technology to the iPhone and iPad? How could anyone not want that?!!!


  1. Eldernorm

    Fresh-Faced Recruit

    Joined: Sep 2007

    +9

    @prl99

    Well said. It looks like Adobe has decided it cannot force Flash on Apple so they are calling it a win and running away before anybody notices.

    Flash has its place. Its great for advertising and for heavy protection for music and videos (html5 still has a ways to go there).

    The future will be interesting. :-)

    Just a thought,
    en


  1. bjojade

    Fresh-Faced Recruit

    Joined: Jun 2007

    +9

    Make it work.

    If Adobe was able to produce a Flash client that actually worked well, Apple might change their tune. However, to this day, Flash barely works on mobile devices, and is hugely resource hungry by design.

    Flash was originally designed to limit data sent over the net, and then use the computer to put it back together to make it usable. All optimizations were for lower data throughput instead of keeping computer resources to a minimum. Now, on phones, the computer resources are what's scarce, and Flash is a pig.


  1. ebeyer

    Fresh-Faced Recruit

    Joined: Jun 2004

    -8

    Not to be contrarian

    ..but there is still so much of the web that exists on Flash. And many of the content holders have already made their content available on their sites using Flash. Not just Hulu, but CBS, PBS, CSPAN, PBS-Kids. And, of course, let's not forget homestarrunner.com.

    Whatever the merits of Steve's arguments, and for the record I think they are largely valid, it's simply not realistic to expect all of these web sites to "redo" their considerable investments in making their content available online so that we iPhone/iPad/iPod Touch users can get at them.

    IMHO.

    EB


    Comment buried. Show
  1. wrenchy

    Fresh-Faced Recruit

    Joined: Nov 2009

    -30

    re: REEETARDS


    >> Make flash usable or make html5 tools
    >> Why is that so hard to figure out?

    Make Flash usable?? Works perfectly fine on my Windows 7 computer.
    No problems here.

    Seems to work well with the Android 2.2 phones out there.
    Not hearing any problems there.

    If Adobe can get a decent Flash Mobile version for Android out in 1+ years, I think they could have made it work for iOS.

    Steve's arrogance and his personal vendetta against Adobe just spoiled the fun for a lot of people. It's just so funny to watch iPad users navigate to Flash enabled sites.... Don't worry I say, the Android tablets are just around the corner. You can see that page properly with Android.


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