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Windows Phone 7 to use big-name games to lure iPhone users

updated 12:40 am EDT, Tue August 17, 2010

WP7 launch games include Halo, Castlevania

Microsoft this evening set out to make Windows Phone 7 a higher-end game experience by detailing some of the first 50 launch titles. Its smartphone OS will trade on major game names but will sometimes use them as companions that tie into full Xbox games. Crackdown 2: Project Sunburst will be a full game acting as a side story; Halo: Waypoint will tie into the universe, but will primarily be used for community and video viewing.

Other major experiences onboard will include Castlevania, Guitar Hero and Star Wars titles. Microsoft is promoting a level of casual games such as its self-developed ilomilo as well as Bejeweled, Rocket Riot, Uno and other games often borrowed from Xbox Live Arcade.

Microsoft is due to ship the first Windows Phone 7 devices to Europe in October and the US in November and should have most if not all of the launch titles available the same day or "shortly after."

The lineup reinforces a pledge to improve Microsoft's once ignored mobile gaming experience in WP7 beyond just the titles themselves. Xbox Live profiles and friends lists should transfer over to the smartphone and will be key to an always-on level of gaming closer to those like the Xbox 360's or to the still in development Apple GameCenter. Microsoft is aware of the pressure from the iPhone and plans a 'laser-focus on great games,' gaming director Kevin Unangst said.

It marks a sharp turnaround from the company's approach to Zune HD gaming, which started out with a few recognizable 3D and board games but quickly lost support from Microsoft both after lackluster Zune sales and the transition to WP7 as its centerpiece. The firm has been eager to catch up to Apple in support for apps and has taken to paying app developers guarantees to get WP7 ports, often focusing on iPhone games and hoping for cross-platform releases.



By Electronista Staff
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Comments

  1. thebiggfrogg

    Fresh-Faced Recruit

    Joined: Jul 2007

    0

    Grab a**!

    Gafinkas! Gazongaz! Zoinks! Run for your lives! Run for your lives!

  1. iphonerulez

    Fresh-Faced Recruit

    Joined: Nov 2008

    +7

    Grab iPhone users...NOT!

    Anyone that's had an iPhone for any length of time must have already invested in games and music and I doubt if they're going to throw away their investment to jump on a new platform that's an unknown quantity. I'm not saying that no iPhone users won't switch, but it's certainly not going to be some mass exodus. A Verizon iPhone would certainly offset any switching to another platform. WP7 will likely grab Nokia or BlackBerry users long before attracting iPhone users. In any event, WP7 is too much of an unknown quantity to draw any conclusions of its impact on the mobile world.

  1. thebiggfrogg

    Fresh-Faced Recruit

    Joined: Jul 2007

    +5

    Great games...

    In addition to creating an avatar you can play solitaire, chess, checkers, and play fake guitar. Cutting edge...cutting edge...it bleeds!!!!

  1. thebiggfrogg

    Fresh-Faced Recruit

    Joined: Jul 2007

    +5

    but I s'pose

    X Box gives them some kind of edge, though never doubt Microsoft's ability to f things up.

  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005

    +4

    Now If Microsoft Would Only Bring ...

    ... the original Solitaire and Minesweeper to the Windows Phone 7, they could better ensure that millions of Windows users would buy one. Of course, that's about all those Windows users would do with a Windows Phone 7, but hey - a sale is a sale.

  1. droz

    Fresh-Faced Recruit

    Joined: Jul 2009

    +1

    If Only I Could Play These Awesome Titles on My Bi

    Oh, wait.

    Fail.

    Anyone who wants to play xbox titles already has a box to do it on a large screen.

  1. pairof9s

    Mac Enthusiast

    Joined: Jan 2008

    +3

    Games?!

    That's what Microsoft is playing...games, to get you to use their phone OS. Really...is that all it's about, Ballmer...games?!!

    (I bet they run on Flash, too!)

    /

  1. qazwart

    Fresh-Faced Recruit

    Joined: Apr 2001

    +2

    Wrong Target!

    Microsoft is going after the wrong target!

    It isn't iPhone, but Android that should be the target. iPhone users are probably too loyal and the iPhone games are too entrenched.

    Android users are not as loyal and could be brought over to Windows 7 Phone -- especially if the same manufacturers are making both platforms. Android is also extremely light in the gaming market.

    With the right incentives, the providers and manufacturers could start pushing W7P over Android.

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